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2015 to 2017: Black Friday Trends

Audiense

Replacing traditional data collection methods during the market research process such as surveys or interviews with the use of social data has proven to be more accessible, cost-effective and time-saving. As a result, it was revealed Black Friday was tweeted about 16 million times between 2015 and 2016. Our findings.

Trends 90
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Survey Says: Lawyers, Your Social and Digital Content Needs To ImproveĀ 

Myrland Marketing

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54
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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Guest Post by Jessica Davis.

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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Use Influencers to Constantly Reach New Audiences. Learn more about niche influencers. photo credits to www.wyzowl.com. Final Thoughts.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform.

Platform 271
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Often in influencer marketing now it’s super popular to hire a celebrity to say how much they love your product.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. And, 73% of consumers claim that they have been influenced by a brandā€™s social media presence when making a purchasing decision.