Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

Types 40

Types Influencer Brands Fashion 40

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently.

CPM 60

CPM Discount Buy Cost 60

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. Could this style of campaign be expanded to include more user-generated content?

Instagram 60

Instagram Brands How To Campaign 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With followers who comment, share and like, you have a valuable source of social media ROI.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Pixlee

OCTOBER 27, 2016

The central reason why this type of marketing is so influential is due to the psychological response it invokes: social proof. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. Social Media. In 2005, 7 percent of American adults used social media.

UGC 40

UGC Content Statistics Hotels 40

Buzzlogix

NOVEMBER 27, 2017

Facebook alone expects 90% of its content to be video by 2018, and globally, video traffic will be 3x higher in 2020 than it was in 2015. Of total online retail sales, 14% are currently influenced by videos and that segment is growing sharply year on year. Article located on Buzzlogix Social Media Marketing Blog.

Campaign 40

Campaign Video Retail Statistics 40

ProBlogger

OCTOBER 25, 2016

The first thing you need to know is you have something no other media outlet has, religious loyal following. You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. No brand or traditional advertiser has this.

Advertising 20

Advertising Blogger Influencer Retail 20

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Promote Opt-In Across All Media. The best way to get customers to opt-in is to give them the chance to do this at every point of contact: Social Media.

SMS 60

SMS Tips Marketing Discount 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). Our Social Trends 2022 report , and future updates, where we do that for you. 36% of American teens 13-17 think they spend too much time on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

Products 132

Products Instagram Retail Upcoming 132

agora pulse

JANUARY 4, 2018

By now you will all have read some social media predictions for 2018. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Change creeps into our social media platforms and we adapt as we go along.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. Pinterest is a perfect hybrid of social media and window shopping. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Here are just some of the reasons why: It’s growing fast.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Love Island viewers prolifically use social media to express opinions, comment on results and engage with memes.

Trends 122

Trends Strategy Tips Meme 122

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

Social Media 40

Social Media Social Networking Review Mobile 40

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. NewsCred ). Econsultancy ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. .” Utilize Influencers. highlight to tweet).

UGC 60

UGC Retail Influencer Price 60

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Relevance is next to godliness when it comes to influencers. Lucy Clarke , marketing director, Social Chain.

Trends 60

Trends Marketing Forums Microsoft 60

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

Brands 72

Brands Facebook Campaign Sports 72

Convince & Convert

FEBRUARY 10, 2016

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? highlight to tweet) But as of August 2015, Google made some significant changes. This tool will also connect with your social media channels, making it easy for the customer to leave a review.

Directory 60

Directory Review Survey Adwords 60

Buffer Social

SEPTEMBER 20, 2018

When people come together to celebrate Halloween, they love to share their experiences on social media. Over Thanksgiving, you might want to use your social media channels to help people come together, relax and make this time of year even more special. 31 October – Halloween. Small Business Saturday is held in the U.S.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Interviews with employees or influencers.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Interviews with employees or influencers.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

MAY 11, 2016

” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. .” Thankfully, it’s not all bad news. 5% conversion rate within the platform. Pinterest Buyable Pins.

Buy 60

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