Social Media Strategies Summit

JANUARY 2, 2020

For the first time, the data was available within the mobile app rather than a standalone website. Spotify also presented the data in highly shareable Instagram and Stories graphics. According to the National Retail Federation , the percentage of U.S. The content auto-played for users as they opened the app.

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Campaign Meme Instagram Social Media 166

Twist Image

MARCH 23, 2018

It's naive to call Amazon an online retailer. The news of Cambridge Analytica came out back in 2015. The whistleblower and Facebook finding out that this data might not have been deleted by the third parties is the only new development. Between 2015 and now, we've all leveraged this data as it is. Yes, I know.

Issues 51

Issues Journal Retail Reddit 51

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). e-mail marketing that.

Apparel 70

Apparel Statistics Marketing Retail 70

Unmetric

JULY 12, 2016

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Change the time-frame to August 1 – September 30 th 2015. Compared to say, retail brands, QSR brands put out a negligible amount of content around back-to-school. By using data, we can locate what people enjoy reading.

Campaign 60

Campaign How To Retail Template 60

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. It’s also crucial to gather data about customers on an individual basis. Use this data to create more conversational experiences at scale. Adidas first launched their WhatsApp marketing strategy back in 2015.

Conversation 101

Conversation Strategy Social Media Marketing 101

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. REI is a retail brand that has a business interest in Black Friday.

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

MARCH 8, 2016

Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. There are many reasons why data should drive your omnichannel marketing efforts. A Mobile-Friendly Platform.

Strategy 60

Strategy Retail Mobile Discount 60

Sprout Social

JANUARY 22, 2020

This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7 But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6

Campaign 48

Campaign Hashtag Sentiment Overview 48

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. highlight to tweet).

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API Strategy Brands Marketing 60

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Just be sure to back up your decisions with data. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Following this campaign, Capital One incorporated this data with programs with Uber and a user-generated contest called #MyRewardDay.

Instagram 60

Instagram Brands How To Campaign 60

Janet Fouts

DECEMBER 30, 2014

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9 billion in non-store sales which experienced a 12.6% increase from the year prior. Optimize your audiences.

CPM 60

CPM Discount Buy Cost 60

Buzzlogix

NOVEMBER 27, 2017

With viewership, engagement and conversion all showing impressive results and market data video is the best tool available to any marketer. Facebook alone expects 90% of its content to be video by 2018, and globally, video traffic will be 3x higher in 2020 than it was in 2015. Video Commerce Data. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 147

Social Media Collaboration Class Retail 147

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Additionally, after pulling data on more than 10.2 Here are 11 ways to improve your Instagram branding efforts: 1.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Organizations from retail to healthcare to food to nonprofits tweet, post, video, snap photos & snap chat in social networks.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Organizations from retail to healthcare to food to nonprofits tweet, post, video, snap photos & snap chat in social networks.

Retail 40

Retail Reputation Authentication Social Media 40

Later

MARCH 13, 2020

Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear. Secondly, using Instagram Checkout can mean brands lose out on valuable customer data (such as emails) as all communications are handled by Instagram rather than the brand directly. . for shipments of $8.00

Instagram 90

Instagram Journal Influencer Feed 90

ProBlogger

APRIL 25, 2017

Schema markup gives meaning to your data. It helps search engines to understand your data better and display your data differently on their search results. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Include schema markup on your site. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. For example, a fashion retailer in Singapore could set the restrictions such that only female aged 25-35 in Singapore can see the video. Audience restrictions: This allows you to limit who can see your video.

Video 111

Video Engagement Facebook Mobile 111

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics.

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Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

FEBRUARY 10, 2015

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Internet Retailer ). Internet Retailer ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. population.

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Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Pinterest shopping features.

How To 111

How To Metadata HootSuite Retail 111

Writtent Blog

MAY 10, 2021

In 2015, after visiting the defendants recreational trampoline facility with his two minor children, Elmer Cruz filed suit in Suffolk Superior Court, claiming that he suffered an injury at the establishment.

Policies 40

Policies Microsoft Health Care Resources 40

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). The data so far has been encouraging, too – showing advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign. billion in revenue during Q3 2016 and now has 1.79

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I I am always on the lookout for solid data that blows away the conventional wisdom.”.

Adwords 60

Adwords CPC Marketing Retail 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 100

Video Tips Statistics Vimeo 100

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where.

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Conference Retail Hotels Eventful 60

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. The most watched television show in the UK, Love Island boasts alluringly attractive viewing figures, but dig into some data and this huge audience becomes a bit more specific.

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Trends Strategy Tips Meme 122

Webbiquity SMM

DECEMBER 1, 2015

Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. billion on social marketing in 2015. 61% say turning social media data into actionable plans is a top challenge. MarketingSherpa ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Ben Donkor , social data analyst, Microsoft. Audience data guides local relevance.

Trends 60

Trends Marketing Forums Microsoft 60

Unmetric

DECEMBER 4, 2016

I also discuss how you can use data to ensure that your holiday content gets the engagement it deserves. Here it is, our 2015 Christmas ad #ManOnTheMoon https://t.co/3sdoJ99AlY November 6, 2015. With nearly 50,000 Likes and Retweets, this touching video was one of the best performing Tweets from Christmas 2015.

Brands 60

Brands Campaign Discount Retail 60

Twist Image

DECEMBER 18, 2015

With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Analytics, data and turning that information into something actionable is nothing new. Big data will save brands. .

CPM 40

CPM Brands Affiliate marketing ROI 40