Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue
Buffer Social
JULY 20, 2017
And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.
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