Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. A content strategy for the topics and types of content formats you’ll share. Don’t hide behind boring promotional content.

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Social Media Meme HootSuite Influencer 142

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Another prime example is marketing during a recession. Again, customers change.

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Sentiment How To Marketing Analysis 133

Sprout Social

MAY 10, 2022

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. s birthday.

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Social Media Brands Marketing Meme 117

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace. Why Video Should Be King of Your Campaigns.

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Campaign Video Retail Statistics 40

Convince & Convert

DECEMBER 4, 2015

Take a cue from these eight examples as you’re fine-tuning your holiday content. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

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Content How To Tumblr UGC 60

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. So what now? Followerwonk.

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Hashtag Metrics Analysis Apple 52

Oktopost

MAY 23, 2022

Develop a personalized content strategy. ? Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Campaign content (CRM software, interactive content, content clicks). What is Intent Data?

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B2B Marketing Paid Search Buy 88

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto.

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Video Social Media How To Trends 127

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. So what now? TweetBinder.

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Hashtag Metrics Analytics Sentiment 98

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

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Sample Samples Discount Influencer 79

Convince & Convert

OCTOBER 24, 2014

Tweetable Moments It’s all about helping through the content. Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. For example, it costs less than $0.40 via Content Marketing Institute/MarketingProfs.

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Social Media Ensembli How To Insurance 149

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Pour over demographic data and assess who’s represented on your website, emails and social content.

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Brands Authentication How To Apparel 136

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. Let’s say, for example, that we don’t care whether someone has purchased or opted in at this point. Here are all of the options for October, 2015 alone… October and September.

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How To Facebook URL Campaign 119

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

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B2B Education Content Marketing 60

Audiense

MAY 16, 2016

We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

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Strategy Automotive Campaign Social Media 113

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria.

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Activities Social Media Hashtag Campaign 0

Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. The use of IFTTT (If this, then that) is just one incredible example. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. barimogil Tweet This.

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Tumblr Real Estate How To Survey 134

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience.

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Instagram Nielsen Collaboration Influencer 105

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ). Screenshot from @mrslvoemon.

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Analytics Influencer Apparel Airlines 68

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A great example comes from Capital One, which recently credited Instagram for increasing its ad recall by 16 percent.

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Instagram Brands How To Campaign 60

Hootsuite

SEPTEMBER 10, 2019

If you’d like to promote your sustainable practices, for example, get a host who is a well-known advocate for the environment. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. We’ve included examples to inspire social media takeover ideas along the way.

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Social Media How To Hosting Hashtag 111

Convince & Convert

JULY 23, 2015

With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts. Look no further than brand activations around World Emoji Day for inspiration on how to incorporate emojis into your digital content. hRAIAWXdi4.

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Company Storify Education Newsletter 60

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

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Video Vimeo Marketing YouTube 100

Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. The influence of visual user-generated content as an essential marketing tool is growing as it offers a solution to today’s growing challenge known as the “content crunch” in the marketing industry.

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UGC Brands Content Instagram 60

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

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Brands Hosting Hotels Campaign 103

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

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Team Questions Retail Marketing 124

Rebekah Radice

MARCH 16, 2015

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Kim Garst ツ (@kimgarst) March 13, 2015.

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Small Business Social Media Strategy Hashtag 132

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. 7itdsjovZ8.

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Retail Campaign Curation Newsletter 60

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content. Localizing social content works.

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Marketing Metadata Retail Airlines 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

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Instagram Campaign Hashtag Blogger 84

Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. The use of IFTTT (If this, then that) is just one incredible example. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. barimogil Tweet This.

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Tumblr Real Estate How To Survey 87

Buffer Social

NOVEMBER 29, 2018

But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors.

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Brands Retail Campaign Authentication 94

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Are parents mostly concerned about the price of the product?

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Data Social Media Brands Forums 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

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Team Questions Retail Marketing 100

Convince & Convert

DECEMBER 23, 2014

She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. For example, she focuses on increasing likes and comments on Corcoran’s Instagram, in order to interact with her audience. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond.

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Social Media Strategy Apple Analytics 149