Buffer Social

OCTOBER 17, 2017

These values can give you a hint of what content will do well or not so well on Facebook. Frequently circulated content and repeated posts. Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads.

List 190

List Facebook Feed Feedly 190

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. So, I started consuming content on LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Follow the 80-20 rule People love to read content that they can relate to.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Certainly not in 2015. It means that your content should contain conversational keyword phrases that prospects are likely to use when searching for your services, as well as broader, semantic terms. The post 9 Tried-and-Tested SEO Strategies for 2015 appeared first on Writtent Blog.

SEO 40

SEO Strategy comScore URL 40

Ignite Social Media

JUNE 29, 2018

Reposting User Generated Content (UGC). Sharing Influencer Created Content. Like Camping with Dogs, the experts over at our sister company, Carusele , have also been using their stories to repost content. Here is our advice on ways to best optimize this feature! They repost images and stories from the influencers they work with.

Instagram 122

Instagram Brands UGC How To 122

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

Content 100

Content Metrics Lurker System 100

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Convince & Convert

APRIL 1, 2015

A decade ago, the most common place for keywords to make their presence felt was in the body copy or content of a webpage. My bet is that it probably contributed to the Panda update, which attacked sites that created reams and reams of worthless content with their top keywords in it (or “thin content,” as Google calls it).

Energy 60

Energy SEO Directory Engineering 60

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

NOVEMBER 25, 2015

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? How to Add Video-Based EGC to Your Content Calendar.

Video 60

Video Content How To Upcoming 60

Writtent Blog

JANUARY 9, 2015

See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Our friends @HNesterenko and @JenniferMBarry are debating content strategy like crazy!

Examples 40

Examples Tips Statistics Delicious 40

Convince & Convert

DECEMBER 4, 2015

Take a cue from these eight examples as you’re fine-tuning your holiday content. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

Content 60

Content How To Tumblr UGC 60

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. A content strategy for the topics and types of content formats you’ll share. Don’t hide behind boring promotional content.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015.

Strategy 145

Strategy Social Media Marketing Consultant 145

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. Square Space, Word press, or Shopify website design, content, and maintenance hosting are some examples of jobs handled by web developers. stated by internet world stats.

Telecommunications 100

Telecommunications Startup SEO ROI 100

Rebekah Radice

JULY 27, 2015

We discussed social media, blogging, content marketing and so much more. — Ann Smarty (@seosmarty) June 30, 2015. — Phil Turner (@EP_pturner) June 30, 2015. RT @vcbuzz Her rebekahradice.com – voted a “2015 Top 10 Social Media Blog” by Social Media Examiner #vcbuzz. Filippis (@GHISaverio) June 30, 2015.

Social Media 129

Social Media How To Marketing Social Networking 129

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

B2B 60

B2B Education Content Marketing 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. I think content personalization is the biggest opportunity into 2016 for B2B Marketers. The following is an excerpt from our discussion, I hope you enjoy it.

B2B 100

B2B Adwords ROI Hubspot 100

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Find your own popular tweets.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Companies are continuing to struggle with making enough relevant content.

Trends 60

Trends Content UGC Marketing 60

Hootsuite

DECEMBER 15, 2021

is an accessible strategy for creating content that immediately resonates with people. For example, this ring light “Infinity” trend became a hotbed of thirst traps, but some of the greatest videos are made by users who don’t even have a ring light. This example is at 716 thousand likes (and counting!). charmingbears.

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto.

Video 126

Video Social Media How To Trends 126

Rebekah Radice

JUNE 15, 2015

It extends reach and puts your content in front of a whole new audience. Example: True or False: Star Wars is the greatest movie of all time. For example: I’m a huge fan of avocados. Rather than simply post work related content, you go deeper with your audience. Posted by Peg Fitzpatrick on Tuesday, May 12, 2015.

Types 130

Types Questions Social Media Engagement 130

Ignite Social Media

FEBRUARY 1, 2018

Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years. Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Esurance Sweepstakes. Oreo Dunk In The Dark.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Twist Image

MARCH 23, 2018

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. branded content.

Issues 51

Issues Journal Retail Reddit 51

Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. The use of IFTTT (If this, then that) is just one incredible example. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. barimogil Tweet This.

Tumblr 134

Tumblr Real Estate How To Survey 134

Social Media Strategies Summit

FEBRUARY 27, 2020

1 Ephemeral content disrupts social video. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: TikTok. Platforms to watch: Instagram Stories, TikTok. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 85

Data Strategy Marketing Sports 85

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

JANUARY 21, 2021

Another prime example is marketing during a recession. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. This includes content themes and, of course, marketing messages. Look at your ratings and review data.

Sentiment 133

Sentiment How To Marketing Analysis 133

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Making sure your content is adaptive. Have an editorial calendar in place and repurpose content. Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

OCTOBER 24, 2014

Tweetable Moments It’s all about helping through the content. Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. For example, it costs less than $0.40 via Content Marketing Institute/MarketingProfs.

Social Media 149

Social Media Ensembli How To Insurance 149

Ignite Social Media

AUGUST 15, 2017

In fact, as of 2015, 92% of the online population was using emojis. They can add a visual element that makes your content more fun and engaging than the regular text copy. Now the big question, does using emojis in your content match with your social brand voice? Other channels, like Facebook, show less emoji usage in content.

Brands 108

Brands Banking Apple Social Media 108

Sprout Social

MAY 10, 2022

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing.

Social Media 116

Social Media Brands Marketing Meme 116

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. Let’s say, for example, that we don’t care whether someone has purchased or opted in at this point. Here are all of the options for October, 2015 alone… October and September.

How To 120

How To Facebook URL Campaign 120