Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. 3-Step Formula to Visually Brand Your Business. These qualities and traits will directly impact your brand look and feel.

Brands 114

Brands Construction Small Business Instagram 114

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 Since mothers are active on social media, determining which platforms are the most useful to them will aid in determining where brands should focus their presence. ” Pew Research Center. July 16, 2015.

Social Media 113

Social Media How To Survey Social Networking 113

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. That and more in this week’s Social You Should Know.

Brands 60

Brands Twitter Content Conference 60

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. Listen, Research and Prepare. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. When Pew Research looked at activity on popular channels (i.e., Competition is fierce out there for brands and creators. Independent research supports this, with 81% of U.S. Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. 88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. Don’t miss the latest social media research.

Statistics 92

Statistics Social Media Marketing Instagram 92

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Hootsuite

DECEMBER 7, 2022

hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. There are plenty of reasons why you may want to use advanced Twitter search to help with your brand’s Twitter or overall social strategy. Trying to expand your brand or start something new?

Twitter 115

Twitter HootSuite Airlines Mobile 115

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. Or would a different allocation across channels contribute more to long-term brand success? First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” And how can CMOs make such decisions?

Advertising 100

Advertising Price Research Software 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 121

Tips Marketing Press Release Influencer 121

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 According to data from Pew Research , messaging apps dominated social networks in 2019.

Trends 182

Trends Social Media Instagram Platform 182

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. According to Mark McCrindle, the social analyst and generational researcher who coined the term, Gen Alpha is on track to reach a population of nearly two billion. As a result, they’ll likely use social media differently at school and at home.

Marketing 85

Marketing Instagram Influencer Study 85

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And according to recent research, humans now have a smaller attention span than a goldfish! 60% of marketers plan to invest in video this year – up 20% from 2015.

Real Estate 40

Real Estate Content Brands Survey 40

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Branding Bricks ). Web users had deployed an ad blocker as of late 2015. Image credit: MarketingProfs. Measurement remains problematic.

Hubspot 100

Hubspot Marketing B2B Survey 100

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality. 55 ‘Similar Look’ results.

Instagram 60

Instagram ROI Influencer Research 60

agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. Market research. You can use it for a few different research exercises, including: Checking out the competition. If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Hashtag research.

Tips 127

Tips Hubspot Facebook Hashtag 127

Convince & Convert

APRIL 30, 2015

Andy Lang (@HRH_Duke_of_Url) April 28, 2015. Lily Bailey (@LilyBaileyUK) April 28, 2015. EdBallsDay pic.twitter.com/rAhVwt5NSp — James Martin (@Pundamentalism) April 28, 2015. Naturally, UK brands also jumped in on the #EdBallsDay fun. SpotifyCares (@SpotifyCares) April 28, 2015. Do your research.

Trends 60

Trends Meme How To Social Media 60

Rebekah Radice

JUNE 15, 2015

Posted by Peg Fitzpatrick on Tuesday, May 12, 2015. Posted by Marie Forleo on Saturday, May 30, 2015. This is an easy way not only to conduct market research to improve your products and services, but also to make your audience feel they are part of the process. – Is your brand unique? Am I helping someone?

Types 130

Types Questions Social Media Engagement 130

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Just a focus on doing interesting things that we felt would be brand building. So we were very early.

Social Media 172

Social Media Advertising Team Hubspot 172

Buffer Social

MARCH 10, 2022

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Aim to Look More Legit Than You Feel One of the biggest things that helped me gain early traction is that I looked like a major brand long before I was one.

Small Business 81

Small Business Resources Retail Forums 81

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

DECEMBER 19, 2014

Research and Insight. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Whether it’s search, whether it’s email, I’m a big believer in those.

Social Media 131

Social Media B2B Research Groups 131

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. Gartner Director of Research, Julie Hopkins.

Social Media 151

Social Media Strategy Apple Analytics 151

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

APRIL 21, 2020

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Buffer Social

JUNE 15, 2023

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years.

Engineering 70

Engineering Team Issues Products 70

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows).

Data 60

Data Hashtag Eventful Conference 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. As marketers we know that brands need to be embracing a lifestyle that people can buy into and they should stay away from just trying to sell a product because people see through that.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How to Use Social Media to Delight Customers Across 11 Brands. How Buffer Does Social Media and Why Less Is More.

Influencer 129

Influencer Social Media Statistics B2B 129