Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. Subscribe to “B2B Marketing Now” to stay up to date ! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data. So how can mobile consumer data improve sales and marketing efforts?

Mobile 225

Mobile Marketing Exercises Applications 225

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. The 2015 estimate has it as follows: 69.7% Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). How often do you like posts from your boss?

HootSuite 145

HootSuite Facebook How To Groups 145

Writtent Blog

DECEMBER 8, 2014

Even the most data-driven marketers can find themselves grappling with what to integrate next. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects?

Strategy 111

Strategy Content Marketing B2B 111

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 131

Influencer Social Media Statistics B2B 131

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. gain in followers and a 373.7%

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency’s account management. In This Episode.

B2B 60

B2B Survey ROI Research 60

Keyhole.co

AUGUST 4, 2023

It refers to the total number of unique individuals who see your content and was the most important piece of data not four years ago. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. With these insights at hand, you can make data-driven decisions and optimise your social media strategy.

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Data Will Set You Free. All this data is about taking concepts such as demand generation, lead scoring, buyer personas, and sales plays and basing them on intelligence rather than intuition. highlight to tweet).

Education 60

Education Process Software Analysis 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter. Although Facebook delivers detailed data about things like likes and reach, sorting through it to find insights can be a hassle. Edgerank Checker.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers.

Survey 40

Survey Metrics Aggregator Analysis 40

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Instead of offering followers the same generic posts that everyone can publish, treat the subject in more depth, gathering more data, and creating long, highly informative blog posts (we’re thinking 3,000+ words).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele. Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

SalesChoice

FEBRUARY 8, 2017

Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Of course, data quality and strong sales inspection practices need to be core to the culture adopting advanced Data Science methods (AI/and Machine Learning and Predictive methods). REFERENCES: David Bjoe.

Analytics 20

Analytics B2B Data Project 20

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. You’ll need their help in collecting buyer data as purchase evidence. You need to collect buyer location data based on the IP address and credit card information. Unfortunately, it just got a whole lot harder.

eBook 50

eBook Products Applications Blogger 50

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Don’t believe us? Not bad for a year’s work, right?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

SalesChoice

APRIL 3, 2017

Growth of Big Data and Artificial Intelligence (AI). With the explosive growth of data in our digital universe, growing at 40% a year into the next decade, smart devices connected to the Internet are rapidly becoming one ubiquitous electronic brain. Artificial Intelligence is now of age. trillion gigabytes to 44 trillion.

Startup 20

Startup Data Software Analytics 20

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 60

Trends Content UGC Marketing 60

Hootsuite

NOVEMBER 25, 2015

You’ll see interesting data such as age, income, location, and profession of followers. DATE: Wednesday, December 2, 2015. Hootsuite’s Search Streams (free tool) : Organize influencers into lists, track what they share, and find the best influencers to partner with. Influencer Marketing Tools for the Holiday Season. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. And Adam Grant, New York Times bestselling author of Give and Take has data that supports my giving theory.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

MAY 1, 2015

For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

SalesChoice

OCTOBER 4, 2016

At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”. billion between 2015 and 2024. Market Growth Dynamics.

Software 20

Software Patterns Applications B2B 20

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Hootsuite

NOVEMBER 25, 2015

You’ll see interesting data such as age, income, location, and profession of followers. DATE: Wednesday, December 2, 2015. Hootsuite’s Search Streams (free tool) : Organize influencers into lists, track what they share, and find the best influencers to partner with. Influencer Marketing Tools for the Holiday Season. TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Buffer Social

NOVEMBER 14, 2016

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. Check out our data-packed report on the State of Social Media below, and join the conversation using #StateOfSocial16. – About the data. Contents: – Key takeaways.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. Primary Revenue Driver, B2B vs. B2C Marketers.

Marketing 60

Marketing Paid Search Mobile B2B 60

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

Marketing 100

Marketing Skills Statistics Team 100

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. million #b2b – 3.7 Understanding these and other Facebook analytics can give you the data you need to pivot or improve your campaigns for optimal engagement. Do hashtags on Facebook work? How to use hashtags on Facebook?

Hashtag 116

Hashtag Facebook Fashion Trends 116