Remove 2015 Remove B2B Remove Data Remove Paid Search
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent data? B2B buyers conduct 12 online searches before visiting a specific brand’s website. Quick Links.

B2B 88
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Software 101
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10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. Primary Revenue Driver, B2B vs. B2C Marketers.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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8 Successful Content Marketing Strategies

Writtent Blog

Even the most data-driven marketers can find themselves grappling with what to integrate next. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? Absolutely.

Strategy 111
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How to Guarantee Your Editorial Calendar Works

Convince & Convert

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. We’re big fans of working smarter, not harder, and making intelligent use of data and insights to provide an edge.

How To 60
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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. Will SEO Exist in 2015?

SEO 228