Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. gain in followers and a 373.7%

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency’s account management. In This Episode.

B2B 60

B2B Survey ROI Research 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Get influencers to write for you. Making sure your content is adaptive.

Strategy 93

Strategy Content Marketing Influencer 93

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Get influencers to write for you. Making sure your content is adaptive.

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power.

Content 60

Content Tips Analysis Curation 60

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Don’t believe us? Not bad for a year’s work, right?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Influencers are taking on new sponsorships daily. After all, influencer marketing is not without its risks. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. Primary Revenue Driver, B2B vs. B2C Marketers.

Marketing 60

Marketing Paid Search Mobile B2B 60

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. For instance, Fabletics influencers have to use the hashtag #FableticsPartner. This helps the brand categorize influencer-created posts and makes it easier to find content to repost. million #b2b – 3.7 Do hashtags on Facebook work?

Hashtag 115

Hashtag Facebook Fashion Trends 115

Keyhole.co

AUGUST 4, 2023

It refers to the total number of unique individuals who see your content and was the most important piece of data not four years ago. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. Influencer tracking.

Social Media 52

Social Media How To Analytics Metrics 52

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). How often do you like posts from your boss?

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

DECEMBER 1, 2015

Influencer marketing? Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). billion on social marketing in 2015. Rethink “influencer” marketing? And your prospective buyers—they are watching.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

NOVEMBER 6, 2014

Step out from behind our computer screens and connect with influencers to drive amplification strategies. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. But the strategy involved in influencer marketing differs than from traditional PR.

Platform 146

Platform Content Exercises Trends 146

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Businesses (Finally) Get Smart With Influencer Marketing. 95% of B2B buyers prefer short bite-sized content ( Source ).

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More by Buffer Social. Nine Blog Writing Guides.

Tips 100

Tips Statistics Hubspot Resources 100

Techipedia: Tamar Weinberg

JUNE 13, 2012

Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. A “branded” author with high influence in his/her niche may be able to outrank similar content published on a stronger domain. Second, Google is hiding organic search data for users who are logged into Google.

SEO 228

SEO Paid Search Metrics Google 228

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Can you get this data up front so that I don’t have to ask that question or these nine questions, four questions, whatever they are in the sales process?” Are you B2B or B2C?

Content 104

Content How To B2B Questions 104

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics. Edgerank Checker. Facebook Insights (App).

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

Whenever possible, you should include specific numbers and data in your headline. You can’t build an audience in 2015 with 400-word posts. What trends are influencing their business or personal success? One of my favorite books is How to Win Friends and Influence People by Dale Carnegie. You just can’t.

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83