Writtent Blog

DECEMBER 8, 2014

Even the most data-driven marketers can find themselves grappling with what to integrate next. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects?

Strategy 111

Strategy Content Marketing B2B 111

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Keyhole.co

AUGUST 4, 2023

It refers to the total number of unique individuals who see your content and was the most important piece of data not four years ago. When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. Your social media reach is a combination of various factors.

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Data Will Set You Free. All this data is about taking concepts such as demand generation, lead scoring, buyer personas, and sales plays and basing them on intelligence rather than intuition. highlight to tweet).

Education 60

Education Process Software Analysis 60

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers.

Survey 40

Survey Metrics Aggregator Analysis 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter. Although Facebook delivers detailed data about things like likes and reach, sorting through it to find insights can be a hassle. Edgerank Checker.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele. Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. So, why would you want to market through this group of eager promoters? million daily active viewers.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. billion on social marketing in 2015. Just 38% of marketers strongly agree that analyzing social media engagement data can help improve their bottom line. Advertising needs to be part of social media strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Alongside this, we published 69 pieces of content (the ‘control group’) the way we had in the past, using our own editorial intuition.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 24, 2016

Whenever possible, you should include specific numbers and data in your headline. You can’t build an audience in 2015 with 400-word posts. A few features to consider include: Demographics: age group, gender, location, job title, industry. Support Your Content With Data. You just can’t. Brian Dean, Backlinko.

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Resource How to Identify Your Social Media Influencers Join Twitter Chats Twitter chats are organized group conversations where a host asks a series of questions to participants.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40