yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 110

YouTube Strategy B2B Marketing 110

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Strategy 111

Strategy Content Marketing B2B 111

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 131

Influencer Social Media Statistics B2B 131

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

HootSuite 145

HootSuite Facebook How To Groups 145

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. Only 7% of inbound marketers are creating content 31+ hours per week.

Survey 40

Survey Metrics Aggregator Analysis 40

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Keyhole.co

AUGUST 4, 2023

It refers to the total number of unique individuals who see your content and was the most important piece of data not four years ago. It’s about gaining valuable insights that can help you build a solid social media presence and an overall social media marketing strategy that works.

Social Media 52

Social Media How To Analytics Metrics 52

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Content How To Software 165

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. see an example of a similar program here ).

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. In This Episode. ” —@jaybaer.

B2B 60

B2B Survey ROI Research 60

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. It makes it easier for us to distill and present valuable data and insight to internal stakeholders.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Data Will Set You Free.

Education 60

Education Process Software Analysis 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter. Although Facebook delivers detailed data about things like likes and reach, sorting through it to find insights can be a hassle. Edgerank Checker.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. 8 Ways to Improve Content Marketing Strategies to Increase Leads.

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Not bad for a year’s work, right?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Thomas Davenport, Expert on Analytics and Big Data. REFERENCES: David Bjoe.

Analytics 20

Analytics B2B Data Project 20

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. Growth of Big Data and Artificial Intelligence (AI). Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Artificial Intelligence is now of age.

Startup 20

Startup Data Software Analytics 20

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. You’ll need their help in collecting buyer data as purchase evidence. You need to collect buyer location data based on the IP address and credit card information. Unfortunately, it just got a whole lot harder.

eBook 50

eBook Products Applications Blogger 50

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85

Trends 114

Trends Social Media Survey Mobile 114

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 1, 2015

For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. – About the data.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

OCTOBER 4, 2016

At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”. Market Growth Dynamics. billion between 2015 and 2024.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. email marketing. mobile marketing.

Marketing 60

Marketing Paid Search Mobile B2B 60

Oktopost

SEPTEMBER 16, 2019

What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. Then you market directly to them in an individualized way. What is ABM?

Examples 107

Examples Marketing B2B Conference 107

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Marketing 100

Marketing Skills Statistics Team 100