Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 130

Influencer Social Media Statistics B2B 130

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Software 102

Software Marketing Analytics B2B 102

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. 94% of bloggers choose Social Media Marketing as their promotion tactic.

Strategy 83

Strategy Hubspot B2B Blogger 83

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). How often do you like posts from your boss?

HootSuite 145

HootSuite Facebook How To Groups 145

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. 46% of B2B buyers purchase something after watching video. The diversity of YouTube demographics extends to the B2B world too.

YouTube 110

YouTube Strategy B2B Marketing 110

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. Subscribe to “B2B Marketing Now” to stay up to date ! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 60

Influencer Consultant Social Media Statistics 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. Source: Zazzle Media ). 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). What Is Affiliate Marketing? You go the extra mile. Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele. A Holistic Approach to Social Media. Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

Social Media 118

Social Media Marketing B2B Banking 118

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Sharing on more than one Social Media channel. .

Strategy 93

Strategy Content Marketing Influencer 93

Hootsuite

NOVEMBER 25, 2015

You’ll see interesting data such as age, income, location, and profession of followers. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. DATE: Wednesday, December 2, 2015. Influencer Marketing Tools for the Holiday Season.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Sharing on more than one Social Media channel. .

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

NOVEMBER 25, 2015

You’ll see interesting data such as age, income, location, and profession of followers. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. DATE: Wednesday, December 2, 2015. Influencer Marketing Tools for the Holiday Season.

Influencer 40

Influencer Tools Marketing Klout 40

SalesChoice

OCTOBER 4, 2016

At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”. billion between 2015 and 2024. Market Growth Dynamics.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. social media. Increasing spend.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. To see how well Facebook hashtags work for you, consider running a social media experiment. This is why it pays to keep a close eye on your social media analytics. million #b2b – 3.7 Do hashtags on Facebook work?

Hashtag 115

Hashtag Facebook Fashion Trends 115

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. T-Mobile CEO John Legere is very active online on social media, which helped GumGum get a sense of his personality and his likes. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Webbiquity SMM

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” 46% of online users count on social media when making a purchase decision. – Director of social media: 42,000 – $105,000.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! This Is One Of The Best Sources of Blogging/Social Media Information by Joshua Wilner. Nine Blog Writing Guides.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. Yet Hammock managed to increase open rates by 48% for B2B companies. Don’t believe me? Their secret?

Case Study 60

Case Study Study Marketing B2B 60

Convince & Convert

NOVEMBER 6, 2014

And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.

Platform 146

Platform Content Exercises Trends 146

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Can you get this data up front so that I don’t have to ask that question or these nine questions, four questions, whatever they are in the sales process?” Are you B2B or B2C?

Content 104

Content How To B2B Questions 104

Convince & Convert

MARCH 24, 2016

Whenever possible, you should include specific numbers and data in your headline. There are no improvements in user engagement, social sharing, and conversions. You can’t build an audience in 2015 with 400-word posts. Browse through what they are sharing in major social media like LinkedIn or Twitter.

Content 60

Content Template Templates Statistics 60