Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

NOVEMBER 9, 2015

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015. Surprisingly, online PR is now dead last.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 2015 pay ranges for digital marketing positions: – Chief digital officers: $148,000 – $280,000.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). billion in 2015. ( MediaPost ). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers. Image credit: Ber|Art.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. Yet Hammock managed to increase open rates by 48% for B2B companies. I’m curious, what catches your eye most?

Case Study 60

Case Study Study Marketing B2B 60

Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers.

Survey 40

Survey Metrics Aggregator Marketing 40

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More by Buffer Social. Nine Blog Writing Guides.

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Tips Statistics Hubspot Resources 100

Convince & Convert

NOVEMBER 6, 2014

And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.

Platform 146

Platform Content Exercises Trends 146

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Most content fails, and the cost of that failure is real.

How To 60

How To Software B2B Cost 60

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter. Although Facebook delivers detailed data about things like likes and reach, sorting through it to find insights can be a hassle. Edgerank Checker.

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Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

Whenever possible, you should include specific numbers and data in your headline. You can’t build an audience in 2015 with 400-word posts. Support Your Content With Data. I love using data and statistics to support my point. Collecting raw data by yourself is a lot of work. You just can’t.

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Content Template Templates Statistics 60

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83