Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2021, it’s time to diversify your content and actually represent different communities on your social channels. Look no further. CreateHER Stock. 3: CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement. View this post on Instagram. This is Titouan.

Retail 104

Retail Trends Fashion Marketing 104

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Definitely don’t do that.

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

NOVEMBER 12, 2021

“It's been a way for people to see me, see the work, see the authenticity, and then make a decision that they want to engage with this brand based off of what they’ve seen me post or share on LinkedIn,” she says. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Let’s hear it for the ladies! Based in the Washington, D.C.,

Case Study 100

Case Study Consultant Campaign Flickr 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool. Share your history, unique abilities and commitment to your community. Build a Strong Community Culture. Highlight that story!

Small Business 131

Small Business Facebook How To Airlines 131

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. — Airbnb (@Airbnb) December 15, 2015.

Brands 103

Brands Hosting Hotels Campaign 103

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. how long have you been serving the community). A call to action isn’t just for your marketing material. Change up your posts by using images, links, video and other media to monitor what works best in your community. Use Visual Marketing.

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Is Your Content Marketing Strategy Painful for Prospects? That’s why it gets read,” writes Paul Mottram as he explains how to turn “content pollution into content marketing effectiveness.” ” 5. From Jean-Michel Dumont. No, they don’t.

CSR 100

CSR Travel Consultant Authentication 100

Convince & Convert

JANUARY 27, 2015

Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program.

Case Study 60

Case Study Marketing How To Influencer 60

Buffer Social

MARCH 30, 2022

Saie makes sustainable makeup View this post on Instagram A post shared by Saie (@saiebeauty) Founded in 2019 by Laney Crowell, Saie markets itself as a clean, minimalist makeup brand with products that provide their signature “Saie glow.” From soy to coconut to almond to oat, there seem to be never-ending options.

Small Business 72

Small Business Instagram Press Release Communities 72

Buffer Social

NOVEMBER 29, 2018

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. A huge thank you to Tyler for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking into podcasting – an extremely popular and powerful marketing medium for brands and businesses. Casual Fridays – Social Media Marketing.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Content Marketing: Planning content: Identify and create a profile for your dream reader. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

Instagram 40

Instagram Tips UGC Hashtag 40

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 They would donate their glasses to VisionSpring, a non-profit that trains low-income entrepreneurs to sell the glasses for affordable prices within their local communities. They’re also looking to buy from brands that are authentic and that have distinct core values. . and Canada.

Brands 52

Brands Buy Price Journal 52

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Beyond a striking visual, the #EndlessTable campaign offers Instagram users authentic value.

Campaign 40

Campaign Instagram Brands Delicious 40

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. The last thing I expected from a car dealer was a personalised video message that was authentic, friendly and warm. . KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. 1 Be Human and Be Yourself.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Alongside coordinating crisis response communications, she also worked with other departments to manage the emergency. Case in point, the Chipotle E Coli outbreak in 2015.

Press Release 93

Press Release Banking Reputation Marketing 93

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. We know you hear it all the time: “Have an authentic brand!”

Statistics 102

Statistics Marketing HootSuite Study 102

Pixlee

JANUARY 17, 2017

Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. It all boils down to these 13 facts.

Brands 41

Brands Retail Loyalty Cost 41

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing. More than 1.71 What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. Social media ROI is no different. What’s the value of a Like?

Social Media 104

Social Media How To ROI Hashtag 104

Socially Sorted

OCTOBER 31, 2016

You can see what they are doing right, and finding ways that YOUR brand can be unique from the market. Focus on being authentic to your brand values and mission. Focus on being authentic to your brand values and mission. Just because everyone is showing up as something in the market doesn’t mean that you should too.

Mobile 40

Mobile Tools Video Real Estate 40

Buffer Social

AUGUST 2, 2016

What might this mean for marketers (and for social media)? The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. For example, at Buffer we regularly feature members of our community within our Instagram feed. A rise in 1:1 communication.

Instagram 40

Instagram Brands Feed Feedly 40