Rebekah Radice

MAY 9, 2015

How to Create the Perfect Social Media Marketing Mix. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190

List Facebook Feed Feedly 190

Twist Image

DECEMBER 26, 2015

2015 ushered in a bunch of gems that captured my attention. Here are 11 business books that shaped 2015 (in alphabetical order). It's hard to create anything authentic when you don't even know the sound of your own voice. What books that came out in 2015 moved you? best business books 2015. digital marketing blog.

Instagram 40

Instagram Authentication Skills Industry 40

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Oktopost

NOVEMBER 10, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Catch all episodes here. Meet Eric Hanson. Stay in the Loop.

B2B 118

B2B Apple Avatar Hosting 118

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. Focus on authenticity to drive connections. And so we just really threw ourselves into it.”.

Brands 136

Brands Authentication How To Apparel 136

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement.

Retail 103

Retail Trends Fashion Marketing 103

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers.

Products 60

Products Marketing Compete SEO 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Definitely don’t do that. You need a plan, man.

Social Media 142

Social Media Meme HootSuite Influencer 142

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further. CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

ProBlogger

DECEMBER 4, 2014

This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. So, your first step in link building should be based on online content marketing with all the quality standards involved.

Strategy 44

Strategy Virtual World Industry Reputation 44

Buffer Social

NOVEMBER 12, 2021

“It's been a way for people to see me, see the work, see the authenticity, and then make a decision that they want to engage with this brand based off of what they’ve seen me post or share on LinkedIn,” she says. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis.

Issues 135

Issues Survey Campaign Authentication 135

Small Business Mavericks

APRIL 29, 2015

But the 90% that was mentioned at the RSA Conference 2015 is not a good thing to be a part of. SC Magazine’s Adam Greenberg reported on the problem in his article, “ RSA 2015: Point-of-sale system security is lacking.” enforce strong authentication policies. use strong authentication.

System 70

System Authentication Policies Reputation 70

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Attending to customers in your DMs and comments in a timely fashion not only reflects positively on your brand, but also plays a crucial role in driving word-of-mouth marketing.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Audiense

SEPTEMBER 16, 2016

It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). The photographers deliver stunning content that is truly aligned with the subjects authentic to National Geographic and consumers have been hugely receptive of this organic and authentic publishing model.

How To 60

How To Marketing Authentication Project 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Ignite Social Media

JULY 14, 2017

. — Pete Zaroll (@totinos) May 4, 2015. — LEGO (@LEGO_Group) May 4, 2015. — JOLLY RANCHER (@Jolly_Rancher) May 4, 2015. The roaming Travelocity Gnome (who’s something like a tiny pirate himself) proposed an alternative, and perhaps even more authentic version of the obscure holiday.

Brands 87

Brands Proposal Sports Authentication 87

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Measuring a Return on Influencer Marketing. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing.

Instagram 60

Instagram ROI Influencer Research 60

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Case Study 100

Case Study Consultant Campaign Flickr 100

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Convince & Convert

JANUARY 27, 2015

Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program.

Case Study 60

Case Study Marketing How To Influencer 60

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Is Your Content Marketing Strategy Painful for Prospects? That’s why it gets read,” writes Paul Mottram as he explains how to turn “content pollution into content marketing effectiveness.” ” 5. From Jean-Michel Dumont. No, they don’t.

CSR 100

CSR Travel Consultant Authentication 100

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. — Airbnb (@Airbnb) December 15, 2015.

Brands 103

Brands Hosting Hotels Campaign 103

Buffer Social

NOVEMBER 29, 2018

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference. Demonstration before communication. This can be a PR nightmare,” Mike told me.

Brands 94

Brands Retail Campaign Authentication 94

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. A call to action isn’t just for your marketing material. Use Visual Marketing. Posted by MindShift on Saturday, August 8, 2015. I’m often asked whether marketers should boost Facebook posts. Posted by Taylor Swift on Monday, May 4, 2015.

Engagement 131

Engagement Tips Facebook Nielsen 131

Rebekah Radice

APRIL 27, 2015

Posted by Marie Forleo on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. Posted by Southwest Airlines on Wednesday, April 22, 2015.

Small Business 131

Small Business Facebook How To Airlines 131

Oktopost

APRIL 20, 2022

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Watch the recording: Want to hear more from renowned B2B marketing leaders? With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization.

B2B 12

B2B Apple Marketing Retail 12

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Jasper’s Market), complemented by a location descriptor that tells people which store the Page refers to.”. If you’d like to change the photos, you have the ability to do so.

Brands 60

Brands Facebook Aggregator Metrics 60