Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Johnetta Elzie.

Social Media 92

Social Media Instagram Education Communities 92

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We’re real people.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 119

Tips Marketing Press Release Influencer 119

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest.

Brands 103

Brands Hosting Hotels Campaign 103

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. They’re social. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Also known as content marketing, it’s a great way to get your brands content out to a much broader audience in an authentic and relatable way. Hope you enjoy. Hope you enjoy.

Instagram 60

Instagram ROI Influencer Research 60

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Seven Frequently Asked Questions on Social PR Strategy. Why: “Even if you are not directly charged with managing your organization’s social media properties, there is always a way social can support, supplement or complement your job. ” 5.

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CSR Travel Consultant Authentication 100

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. Posted by MindShift on Saturday, August 8, 2015. My friend Scott Ayres, author of Facebook All-In-One for Dummies recently shared results from one boosted post campaign. Posted by Taylor Swift on Monday, May 4, 2015. Build Out Your About. Here’s how!

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. With over 1.8

UGC 60

UGC Brands Content Instagram 60

Pixlee

OCTOBER 27, 2016

According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 64 percent owned a smartphone in spring of 2015, nearly doubling smartphone ownership in the space of four years. Social Media. In 2005, 7 percent of American adults used social media.

UGC 40

UGC Content Statistics Hotels 40

agora pulse

DECEMBER 20, 2016

In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. In 2015, best posts from top brands had an average of 2.5

Instagram 60

Instagram Video Hashtag Case Study 60

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Social media has changed so much in just fifteen to twenty years.

Social Media 118

Social Media Marketing B2B Banking 118

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Nomadic Matt is well known when it comes to top social media influencers. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. re-engagement campaigns can improve list health. re-engagement campaigns can improve list health.

Training 20

Training Eventful Tips Analytics 20

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 It’s no secret that millennials are extremely socially-conscious. They’re also looking to buy from brands that are authentic and that have distinct core values. . They created the #warbysnowman campaign, including a snowman-making kit with all of their gift card purchases.

Brands 52

Brands Buy Price Journal 52

Socialmedia.biz

SEPTEMBER 19, 2016

But a lot of campaigns that rely on social media influencers come up short because the A-listers don’t have sufficient and ongoing buy-in to your product, service or cause. Authenticity is the coin of the realm. Engage with people in their own (visual) language. Influencers can help you spread your message.

Startup 60

Startup Brands Conference Eventful 60

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

Facebook 116

Facebook Marketing Atlassian Analytics 116

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. See the Social Pros All-Stars ebook on Slideshare.

Badge 60

Badge Hosting Sysomos eBook 60

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. Paid social media ads.

Social Media 96

Social Media CPM ROI Marketing 96

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. He spent $207 on six campaigns that returned 129 conversions, directly resulting in $9,481.50

ROI 40

ROI Facebook How To Analytics 40

Convince & Convert

FEBRUARY 3, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We also have an ongoing retargeting campaign using Google display ads.

How To 60

How To Badge Hosting Sysomos 60

Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Case in point, the Chipotle E Coli outbreak in 2015.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Pixlee

JANUARY 17, 2017

In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. DNVBs produce unique marketing campaigns that drive action. Authenticity is at its peak with companies like this, because who better to drive the mission than those who eat, sleep, and breathe it every day?

Brands 41

Brands Retail Loyalty Cost 41

Social Media Strategies Summit

AUGUST 1, 2019

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Why use a micro-influencer?

Influencer 114

Influencer Examples Brands Fashion 114