Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Connect with Lynn: twitter.com/lajbiz. linkedin.com/in/lajbiz. facebook.com/lajbiz. instagram.com/lajbiz. lynnabatejohnson.com.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Focus on authenticity to drive connections. They need to be fostered authentically with a brand message that feels genuine and relevant. And your consumer can read you from far away.

Brands 136

Brands Authentication How To Apparel 136

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. January 31, 2017: Authentic and timely posts will rank better in the News Feed.

List 190

List Facebook Feed Feedly 190

Oktopost

SEPTEMBER 9, 2021

Stakeholders may include health plans, state governments, healthcare facilities, members, transportation providers (both current and potential), Veyo partners, employees (both current and potential), and the media.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

NOVEMBER 10, 2021

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B 118

B2B Apple Avatar Hosting 118

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Johnetta Elzie.

Social Media 92

Social Media Instagram Education Communities 92

Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

Marketing 85

Marketing Instagram Influencer Study 85

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media How To ROI Hashtag 104

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. — Pete Zaroll (@totinos) May 4, 2015. — LEGO (@LEGO_Group) May 4, 2015. — JOLLY RANCHER (@Jolly_Rancher) May 4, 2015. May the 4th be with you! Talk Like A Pirate Day.

Brands 87

Brands Proposal Sports Authentication 87

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Later

FEBRUARY 4, 2021

These websites are perfect if you want to diversify your social media content. CreateHER Stock , a “destination for authentic stock images featuring melanated women” was launched in 2015 by Neosha Gardner after her struggle to find resources featuring women who looked like her. “We 3: CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 135

Issues Survey Campaign Authentication 135

Socially Sorted

JULY 14, 2016

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. KuniLexusofPortland (@lexusofportland) October 16, 2015. Image by Shutterstock.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Let’s take a more mindful approach to marketing, especially through social media.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

ProBlogger

DECEMBER 4, 2014

Be sure not just to ask questions on different aspects but also throw light over demographic details to authenticate your words. When your goal is to create links, don’t just start sharing on social media platforms or via email marketing. Modern Enterprise Link Building Strategies for 2015. Content Promotion.

Strategy 44

Strategy Virtual World Industry Reputation 44

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Also known as content marketing, it’s a great way to get your brands content out to a much broader audience in an authentic and relatable way. Hope you enjoy.

Instagram 60

Instagram ROI Influencer Research 60

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Young people are driving the movement.

Retail 103

Retail Trends Fashion Marketing 103

Audiense

MAY 10, 2016

With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Audiense: What’s the makeup of your social media team? — Airbnb (@Airbnb) December 15, 2015. Rainforest.

Brands 103

Brands Hosting Hotels Campaign 103

Janet Fouts

SEPTEMBER 12, 2015

My portion of the book holds the kernel of an idea that I’ve been building on for some time now, and will be the focus of my 6th book “ Mindful Social Marketing – How Authenticity and Generosity are Transforming Marketing “, due for release in October 2015, published by Substantium.

Small Business 70

Small Business Authentication Newsletter Discount 70

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! The 50 Most Popular Marketing, Social, and Productivity Blogs by Kevan Lee. 4 Steps to Creating Authentic Stories Your Customers Will Want to Read by Carol Barash. Social Media Marketing. 44 Social Media Tools Recommended by the Pros by Cindy King.

Products 60

Products Marketing Compete SEO 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. According to eMarketer, in 2014 and 2015, local search was the #1 driver of traffic to find a business. Does each location Page have its own Facebook Messenger account? You sure can!

Brands 60

Brands Facebook Aggregator Metrics 60

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Rebekah Radice

APRIL 27, 2015

Posted by Marie Forleo on Wednesday, April 22, 2015. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. I’m going to demystify how social media managers find content on a daily basis. Posted by Southwest Airlines on Wednesday, April 22, 2015.

Small Business 131

Small Business Facebook How To Airlines 131

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. Posted by MindShift on Saturday, August 8, 2015. Posted by Taylor Swift on Monday, May 4, 2015. Join me and Peg Fitzpatrick, social media strategist and co-author of “The Art of Social Media” for a FREE Webinar with Post Planner.

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Seven Frequently Asked Questions on Social PR Strategy. Why: “Even if you are not directly charged with managing your organization’s social media properties, there is always a way social can support, supplement or complement your job. ” 5.

CSR 100

CSR Travel Consultant Authentication 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Audiense

SEPTEMBER 16, 2016

billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. If it turns out that a less conventional social media management method would suit one of your channels, give it a go. And it’s working.

How To 60

How To Marketing Authentication Project 60

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Lucy Hall

AUGUST 14, 2015

They launched on March 26, 2015! 10 Million is HUGE but not as huge as the hundreds of millions or billions of accounts on other social media accounts so starting and establishing your regular periscope show now means you'll be ahead of the game with your competitors. On August 2nd, Periscope surpassed 10 million accounts.

Discount 60

Discount Influencer Authentication Social Media 60