Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

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Organization Platform Social Media Wireless 164

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 212

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. Of course, brands need to have a social media presence — but it’s not enough to just be present. As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. 3) AI will take off.

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Trends Social Media Authentication Social Graph 136

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

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Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

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Authentication Examples Class Team 93

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

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Social Media Sentiment Loyalty Microsoft 110

Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. Of course, brands need to have a social media presence — but it’s not enough to just be present. As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. 3) AI will take off. .

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Trends Social Media Authentication Social Graph 120

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

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Influencer Retail Marketing Discount 101

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

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Campaign Content Upcoming Authentication 91

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 272

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 195

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Eventful Social Media Notification LinkedIn 205

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

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Social Media Management Social Media Badge Hosting 170

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Content Airlines Authentication 90

Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

Trends 149

Trends Social Media Instagram Authentication 149

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. In-authentic Brandstanding. But what are some of those bad habits?

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Social Media Marketing Trends Communities 200

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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B2B Social Media Brands Hubspot 150

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. nandosuk. ?

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Examples Campaign Tips UGC 142

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. I’ve seen campaigns hoping to grow (don’t they all?), Engage (a.k.a.

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Campaign Social Media Tips Transportation 255

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

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Examples Social Media Sentiment Influencer 123

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness.

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Influencer Brands Collaboration Authentication 103

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

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Social Media Management Questions Social Media HootSuite 102

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful.

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Social Media Management Social Media B2B Authentication 130

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. The thing is—consumers trust content from creators because it feels authentic. Ask your followers.

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Campaign Content How To Influencer 105

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

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Campaign Report Social Media How To 87