Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

Issues 133

Issues Survey Campaign Authentication 133

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. So how do you capture even a bit of that attention?

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 119

Tips Marketing Press Release Influencer 119

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. Make 2015 the year you put mindful social marketing into practice. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Also known as content marketing, it’s a great way to get your brands content out to a much broader audience in an authentic and relatable way. Hope you enjoy.

Instagram 60

Instagram ROI Influencer Research 60

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. ” 5. .” Luxury & CSR in Asia: reconciling apparent contradiction.

CSR 100

CSR Travel Consultant Authentication 100

Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Going local in the travel context lends authenticity as well as diversity. Whether you’re launching a new campaign or sponsoring an event, a takeover can help your brand seize the moment on social media.

Social Media 111

Social Media How To Hosting Hashtag 111

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. Posted by MindShift on Saturday, August 8, 2015. My friend Scott Ayres, author of Facebook All-In-One for Dummies recently shared results from one boosted post campaign. Posted by Taylor Swift on Monday, May 4, 2015. Build Out Your About.

Engagement 131

Engagement Tips Facebook Nielsen 131

agora pulse

DECEMBER 20, 2016

In 2015, best posts from top brands had an average of 2.5 Zara’s #iamdenim Instagram video campaign (pictured above) is a great example of how choosing the right hashtags directly impacted brands. Zara’s #iamdenim Instagram video campaign (pictured above) is a great example of how choosing the right hashtags directly impacted brands.

Instagram 60

Instagram Video Hashtag Case Study 60

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. The most successful campaigns they’ve launched revolve around customers’ love for the outdoors, whether it’s parents taking their children camping for the first time, or experienced fishers showing off their latest catch.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Pixlee

OCTOBER 27, 2016

According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 64 percent owned a smartphone in spring of 2015, nearly doubling smartphone ownership in the space of four years. 65 percent of adults used social media in 2015. Social Media. UGC Establishes Trust.

UGC 40

UGC Content Statistics Hotels 40

Convince & Convert

MAY 2, 2016

The voice of your employees is effective in giving authenticity to your posts. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job.

Loyalty 60

Loyalty Social Media Engagement Training 60

ProBlogger

AUGUST 30, 2015

re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot. This is more authentic then stock photos. Read How to Identify Relevant Hashtags for Your Business for tips.

Training 20

Training Eventful Tips Analytics 20

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 They’re also looking to buy from brands that are authentic and that have distinct core values. . They created the campaign #warbyparkerhometryon to encourage customers to share their five frame options on social media and get friendly feedback from family and friends. and Canada.

Brands 52

Brands Buy Price Journal 52

Talkwalker SM

JUNE 2, 2016

UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60

Socialmedia.biz

SEPTEMBER 19, 2016

But a lot of campaigns that rely on social media influencers come up short because the A-listers don’t have sufficient and ongoing buy-in to your product, service or cause. Authenticity is the coin of the realm. You might also like Vincent’s presentation “ How to Attract Humans ” at Startup Britain in 2015.

Startup 60

Startup Brands Conference Eventful 60

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Later

JANUARY 22, 2020

Pastel tones have been going strong on Instagram since 2015’s millennial pink boom — but in this decade we can expect to see pastels taking on a whole new hue. . Graphic Design Trend #4: Authentic Imagery. Ready to get started? You can download Over for free — just click the link below! View this post on Instagram.

Trends 81

Trends Instagram Film Library 81

Likeable

JUNE 18, 2020

Johnetta Elzie was one of the leading forces behind the 2015 Ferguson protests, and is cited as a leader in the Black Lives Matter movement, a front-runner in the 21st century’s civil rights movement, and one of the world’s most inspiring modern leaders. In deciding that I wanted to share my lived experiences authentically, I said f*ck that.

Social Media 92

Social Media Instagram Education Communities 92

Buffer Social

JANUARY 25, 2022

“Over the last decade, I've produced commercials, I've spent hundreds of thousands of dollars on ad campaigns, and I've reached millions through emails and social media,” he explains. She shares, “Since I founded my business in 2015, we have been 100% built on word of mouth marketing.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We do not do comprehensive editing on our podcasts, preferring a more authentic vibe.

Badge 60

Badge Hosting Sysomos eBook 60

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs. This is also helpful on a campaign level.

Social Media 105

Social Media How To ROI Hashtag 105

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Convince & Convert

FEBRUARY 3, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. We also have an ongoing retargeting campaign using Google display ads. Sure it does.

How To 60

How To Badge Hosting Sysomos 60

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Pixlee

JANUARY 17, 2017

In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. DNVBs produce unique marketing campaigns that drive action. Authenticity is at its peak with companies like this, because who better to drive the mission than those who eat, sleep, and breathe it every day?

Brands 41

Brands Retail Loyalty Cost 41

Sprout Social

SEPTEMBER 13, 2016

He spent $207 on six campaigns that returned 129 conversions, directly resulting in $9,481.50 The outcome of your Facebook Ads campaign will depend heavily on the product you’re promoting, the audience you’re targeting and the quality of the ads you’ve created. Loomer had the most success with the ads targeting fans. He spent $39.19

ROI 40

ROI Facebook How To Analytics 40

Social Media Strategies Summit

AUGUST 1, 2019

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Why use a micro-influencer?

Influencer 114

Influencer Examples Brands Fashion 114

Writtent Blog

MAY 7, 2021

In 2015 ESN joined the initiative started by the European University Foundation (EUF), called the Online Learning Agreement project, that would develop a tool for both students and universities to use for creating and signing a learning agreement online. People who aren’t attorneys create many unenforceable contracts.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40