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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

Analytics, Power Search, AdWords, whole 9 yards. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Does content resonate w/ target audience?

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. As did Gerard F. CyberAlert.

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. That was a real eye-opener for me.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

Throughout the chat, many (mostly free) tools were mentioned. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. I figured it made sense to put together a list for easy reference: Yammer.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

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Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool shows you all the numbers you need to see to make critical marketing decisions. Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. However, unlike Keyhole, there is no free trial for this tool.

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