The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. TweetStats.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Overall, Pinterest analytics aren’t too special.
The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. The post The 11 PR Tools You Absolutely Must Use appeared first on Spin Sucks. Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Pinterest Analytics – Know Your Audience. ” .
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
Analytics: the Sideways Approach to Measuring PR
JANUARY 8, 2015
And analytics are at the heart of this approach. Sideways Analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics , blah, blah, blah. The post Analytics: the Sideways Approach to Measuring PR appeared first on Spin Sucks.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. Use Instagram tools to track your: Follower growth – I know it’s not all about followers but it’s still a useful metric to track. If your followers are not growing then you’re doing something wrong. Hashtag analytics.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Mention.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.
A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. Gini Dietrich shares a gigantic list of our favorites. Comments I need an Excel support group. It's the one piece of software I. by Samantha McCain Excel! Oh, how do I love thee! I'm still relatively new to.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics.
Online Tools that Help with PR
JANUARY 8, 2015
All of this can be managed—and your day-to-day life won’t seem so hectic—with a few online tools. DIY PR with These Eight Tools Canva. This is a fairly new tool that allows you to design your online properties as if you are a pro. Google Analytics. I’m always shocked when I ask someone if he or she reviews their analytics, and I get a blank stare.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 70,400. Pricing: $47 per year.
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
The right tools are crucial, so you can automate as much of the process as possible, and cut down on the time spent doing the rest. 1. It is an all-in-one business platform that works by giving you all the power over the tool. You create customized widgets on your dashboard that can run literally anything: sales, CRM, support, social media, marketing, analytics, and a dozen others.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments. Zuum primarily provides competitive analytics for Facebook pages. Cost: Free. Zuum Social. Total fan count.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS. Converseon – They offer a monitoring tool that filters out content not relevant to you.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Even large associations with dedicated social media staff face the challenge of not having budgets for tools and/or staff. Whew, it’s been a busy few weeks.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Here’s how it looks inside the tool, using actual data for the topic “ Content Marketing Strategy ” which I used for a post + slides on that topic. Predictive Content Analytics Resulted in Better Content Marketing. That was a real eye-opener for me.
How to Use the New Twitter Analytics Dashboard
Convince & Convert
SEPTEMBER 23, 2014
What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
Now let’s discuss eight free tools to enhance what Google is sending you. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. Web Analytics. Do you look at your web analytics at least weekly? Next week I’ll give you the tools for assessing where your customers and prospects are already participating online.
Facebook Real-Time Analytics
MARCH 18, 2011
This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. The Popular pages section shows you the top 100 pages that people are liking, commenting on and sharing, and it is Facebook’s intention provide this tool to help you identify engaging content. Measure impact of social plugins.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Analytics and Testing. Zapier.
Google Linking Webmaster Tools And Google Analytics
Small Business Mavericks
FEBRUARY 12, 2011
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. In the past, Webmaster Tools only displayed results for the top 100 queries.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry. The visitors section of LinkedIn Analytics gives you data about your company page, not your content. Followers.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery tools address this challenge by finding the most-shared, trending content and providing relevant content suggestions for your weekly editorial calendar. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. To get started, you need to connect to the tool with your Facebook, or Twitter accounts.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Three Tools to Show PR Value
MARCH 19, 2015
Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. The post Three Tools to Show PR Value appeared first on Spin Sucks.
How to Remove Semalt.com in Google Analytics
JULY 20, 2014
There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. Enter: PostRank.
The One PR Tool You’ll Need for 2016
DECEMBER 3, 2015
The One PR Tool for 2016. On the first day of Christmas, Spin Sucks gave to you…the one PR tool you’ll need for 2016. She’s smart, she’s analytical, and she really gets what the PR industry is missing. But she’s not the PR tool for 2016 that I am going to recommend (she can’t even be accused of being a tool). By Gini Dietrich.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Here are some tools that give some perspective on how your Instagram account is performing.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Four Free Tools Every Content Strategist Should Be Using
SEPTEMBER 15, 2015
That’s why I want to share my favorite free tools for every content strategist. Four Free Tools Every Content Strategist Should Be Using. Google Analytics. We all know Google Analytics data is available to us, but it can be difficult to parse out what’s relevant to a content strategist. Usertesting.com is a great tool, but it can be expensive. By Lisa Fowler.