Hootsuite

JUNE 27, 2022

You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%).

Template 98

Template Templates Eventful Hosting 98

yMarketingMatters

OCTOBER 18, 2015

Twitter 30-second videos and Promoted Video ads. Blab is a video chat app, like Periscope for groups. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. YouTube and You Tube Advertising. Vine (6-seconds). Instagram (15-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Jon Loomer

MARCH 24, 2016

We, as a group, don’t care about the customer. According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. Quintly also found that the growth rate of brand followings slowed from 21% at the beginning of 2015 to 16% by the end.

Brands 113

Brands Instagram Engagement Activities 113

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Google+ Hangouts.

Statistics 100

Statistics Organization Consultant Groups 100

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Social media is changing. It used to be a one-to-many channel. Clicks are just harder to come by.”.

Social Media 112

Social Media Engagement Brands Airlines 112

Rebekah Radice

JULY 20, 2015

This contact could be through social networks, social media groups or a handwritten note. Post to your social media channels as follows: Facebook, Twitter, Google+: Post once per week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. from Facebook, Twitter, Instagram and your favorite blogs. #4:

Social Media 133

Social Media Marketing Study Activities 133

Talkwalker SM

APRIL 26, 2016

Follow her on Twitter: @LindseyGoebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. This community was becoming a support group for those with a connection to the cause.

UGC 60

UGC Sentiment Exercises Issues 60

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. This includes following customers across all channels—email, social media, and in-store—and using social analytics to adapt and personalize your sales tactics.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You may also need to monitor particular topics, which may have conversations around groups of different keywords. Social Analytics. Check out our social media analytics compass.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Twist Image

DECEMBER 13, 2015

The State Of Hardware For 2015 - TechCrunch. One is the differences in how different stripes of humans assess risk, with a key political difference being how some groups of people see climate change as a great risk to humanity; while others see terrorism. Time Picks the Best Space Photos of 2015 - Time. lean analytics.

Yahoo 40

Yahoo Creative Commons Startup Analytics 40

Sprout Social

OCTOBER 9, 2018

Fast forward to the 1980s, a group of journalists developed the Rotisserie system for fantasy baseball. When the Rotisserie system (still the most popular scoring system today), was invented by a group of journalists & covered during a big baseball strike, fantasy sports got major media attention. In 2006, Twitter is born.

Sports 83

Sports Social Media Engagement Compete 83

agora pulse

OCTOBER 8, 2019

Using tools like Agorapulse, Google Analytics, and Meltwater , my agency can easily track the mentions and employee contributions each month. You can see how partners and employees use designated hashtags like #mastercardambassador from their own Twitter accounts, which are then retweeted by @InsideMastercrd.

Social Media 84

Social Media Guidelines Hashtag Training 84

Lucy Hall

NOVEMBER 11, 2014

I would also recommend that you have analytics on your website, this way you can see what's working and what's not. What would you like to achieve overall in 2015 using social media? I would advise though that you be ready to change and adapt if your strategy is not working at all. Write down your goal/s. Social media is SOCIAL!

Social Media 60

Social Media Strategy How To Social Networking 60

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. What better group to represent your brand than the people who define it? In fact, social media’s influence runs deeper than customer engagement. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Facebook Scheduling is available for Facebook Pages and Groups. Twitter Schedule tweets, retweets (RTs) and quote tweets (QTs) to Twitter profiles. Campaigns You can group content together by adding campaign tags to content.

Features 84

Features Sentiment Analytics Statistics 84

The Social Media Hat

JULY 13, 2016

While every article since I started blogging had ad least one image, I hadn't settled on my current brand style and image format until 2015, which left me four years of unbranded, incorrectly sized images. I use SocialOomph to keep my Twitter profiles constantly active with tweets from my archive. SocialOomph. AgoraPulse.

Google 60

Google Instagram Template Templates 60

Keyhole.co

AUGUST 4, 2023

When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. One example of an organization that used Keyhole’s real-time social analytics platform to measure the social buzz around its events is the Special Olympics. Real-time analytics and reporting.

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

JUNE 12, 2015

If you’re looking to get more out of Pinterest for your business , you’ll enjoy this roundup from my recent Twitter Chat with Kelly Lieberman. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. How can you use Pinterest analytics to better understand your target audience? A1) Optimization.

Strategy 131

Strategy Tips Marketing Storify 131

ProBlogger

NOVEMBER 30, 2015

Firstly – Edgar allows you to create a library of social media updates for Twitter, Facebook (pages, profiles and groups) and LinkedIn. Here’s a screenshot of some of the newly added updates that I’ve put into the ‘ProBlogger Evergreen Blog Posts’ category for my ProBlogger Twitter Account.

Social Media 20

Social Media Strategy Library Construction 20

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The right approach on LinkedIn is far from the right approach on TikTok, just as the perfect post on Twitter is a flop on Instagram. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. I pride myself on being a good listener and I examine my own analytics. For example, when I started my journey on Twitter in 2015, I had about 300 random followers.

Communities 174

Communities Influencer Brands Class 174

Convince & Convert

AUGUST 3, 2015

Twitter Followers: 23,400+. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Twitter Followers: 34,500+. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Updates: Daily.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. From: How Microsoft uses social analytics, and how you can too ). Audience intelligence needs to drive your business.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins.

Conversation 60

Conversation Discount Study Statistics 60

Unmetric

JULY 26, 2018

use platforms like Facebook, Instagram and Twitter to appeal to their young audience. Twitter has been a favored medium for universities to reach out to their prospective students. From adopting a peppy and upbeat tone to sharing research articles, universities are vying to find their voice on Twitter. of them being replies.

Social Media 120

Social Media Strategy Hashtag Research 120

Buffer Social

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 Here are the various ways we come up with blog post ideas: Keywords: Ranking for keywords around social media marketing, such as “ social media analytics ”, has gradually become a top focus for us.

Publishing 111

Publishing Metrics Instagram Research 111

Buffer Social

MAY 16, 2016

The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. There are certain times when we have highly engaging audience on Twitter but it’s the middle of night for me, like 2 a.m. It’s a lifesaver at night.

Products 62

Products Twitter Open Source Team 62

Socially Sorted

FEBRUARY 14, 2017

Ask them on social media – in a group, on a Facebook Post or Twitter survey (there are many ways to do this). So we did the following in late 2015: posted images and content more regularly using a scheduling tool. using analytics to track progress. There are many ways to you can survey your audience.

Social Media 99

Social Media Survey Vimeo Engagement 99

Kikolani

MARCH 27, 2015

Fetching Friday is back for week thirteen of 2015! Advanced Content Analysis in Google Analytics by Jeff Sauer. Everything You Need To Know About The Google-Twitter Partnership by Neil Patel. How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] by Lindsay Kolowich. Content Marketing.

Products 60

Products Marketing Directory Case Study 60

Convince & Convert

AUGUST 11, 2015

As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism. Alongside this, we published 69 pieces of content (the ‘control group’) the way we had in the past, using our own editorial intuition. More for Same.

How To 60

How To Software B2B Cost 60

ProBlogger

NOVEMBER 14, 2016

This led to some new traffic and Twitter followers for me – not to mention building my authority in the niche. Once you find bloggers who seem like suitable choices as influencers, use an analytics tool to find out how much influence they have on social media. One analytics site I’ve had success with is Klout. Why is this?

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

This led to some new traffic and Twitter followers for me – not to mention building my authority in the niche. Once you find bloggers who seem like suitable choices as influencers, use an analytics tool to find out how much influence they have on social media. One analytics site I’ve had success with is Klout. Why is this?

Google 20

Google Alltop Blogger Influencer 20