Waxing UnLyrical

SEPTEMBER 25, 2015

A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. October#measurePR Twitter chat announcement. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. #BarcelonaPrinciples 2.0 -it Based in the Washington, D.C.,

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100

Analytics Case Study Proposal Consultant 100

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now? Union Metrics.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. Are your prospects still on Facebook?

Social Media 156

Social Media Strategy Marketing Influencer 156

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. rinse, repeat for Twitter etc). Look no further! Earlybird ends beginning of July.

Course 40

Course Social Media Class iPad 40

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now? Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Devumi

JANUARY 9, 2015

Twitter video hosting has officially kicked off for a select group of verified users. This exciting development is a move by Twitter to help keep users on its service. With shareholders expecting Twitter to turn a profit, Twitter video hosting may just be the move that does it. You can read more here.

Hosting 60

Hosting YouTube Video Twitter 60

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence. Wouldn't you like to be in her kitchen?

Course 130

Course Training Consultant Class 130

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Facebok, Youtube, Twitter). The 2015 Complete guide to Public Relations tools via Prezly. January #measurePR Twitter Chat Announcement.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Rebekah Radice

MAY 9, 2015

Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. pic.twitter.com/SJdQ9VwC3Y By @MarshaCollier h/t @adamsconsulting #InfluencerChat ✋ — Shire Hakel (@ShiCooks) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! How will you approach metrics and measurement in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement and Metrics. Happy New Year!

Metrics 100

Metrics Consultant Flickr Analytics 100

agora pulse

JULY 13, 2016

So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? In this article I’m going to tell you how you can connect with and market to Moms (and other awesome parents) on Twitter in five easy steps. Follow The Right Twitter Accounts. UrbanMommies.

Twitter 60

Twitter Hashtag How To Klout 60

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Rebekah Iliff discusses in this post for Mashable (and if you’re not already following her on Twitter, you should be).

Metrics 100

Metrics ROI Consultant Flickr 100

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 85

Data Strategy Marketing Sports 85

ProBlogger

DECEMBER 17, 2015

Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. No wonder this post resonated with many of you in 2015!

Tips 20

Tips Exercises Blogger Analytics 20

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Let’s go. Hence this post. It’s a good post!

Consultant 100

Consultant Analytics Communities Skills 100

Ignite Social Media

JANUARY 10, 2018

2 Facebook has continued to grow in popularity with a 6% increase with mothers since 2015. 2 The least commonly used platforms overall were Snapchat (29%) and Twitter (21%); however, both platforms have seen growth with mothers since 2016. July 16, 2015. ” EMarketer. May 18, 2017. www.emarketer.com.

Social Media 113

Social Media How To Survey Social Networking 113

Jon Loomer

MARCH 24, 2016

According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. According to that same study, post frequency from brands increased 27% from January to October of 2015, settling in at a final 17% increase from January to December.

Brands 113

Brands Instagram Engagement Activities 113

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best. Big brands Wendy’s and Netflix are often seen slinging zingy comebacks, especially on Twitter. So how do you capture even a bit of that attention? Definitely don’t do that.

Social Media 142

Social Media Meme HootSuite Influencer 142

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

Webbiquity SMM

JANUARY 19, 2016

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

MAY 6, 2016

In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Twitter Connect tab. Twitter have launched the Connect tab as a way to make it easier to find new, interesting accounts to follow.

Instagram 61

Instagram Engagement Twitter Facebook 61

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Social media is changing. It used to be a one-to-many channel. Clicks are just harder to come by.”.

Social Media 112

Social Media Engagement Brands Airlines 112

ProBlogger

DECEMBER 15, 2015

I’ve been having a scroll through our analytics to dig out what posts you guys found most useful this year and I’ll be publishing the top five in the categories of content, monetisation, social media, and the general tips we’ve shared across the rest of this week. Check back tomorrow for the next instalment!

Tips 20

Tips Content Blogger Influencer 20

Twist Image

NOVEMBER 22, 2017

Back in 2015, I published an article titled, Disruption, Disruption Everywhere , that listed out the many industries that were now deploying digital marketing services. Walter Thompson Corporation ) and r ebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. Please do not defend WPP. creativity.

Marketing 58

Marketing Apple Advertising Analytics 58

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. sf — Veronica Arrieta (@four_threads) August 17, 2015. sfearthquake #SanFrancisco — Amanda Mulay – a16z (@Mulay_SF) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015.

Press Release 60

Press Release Curation Report News 60

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%). Insights allows you to view stats like server growth and member retention to channel-specific analytics and engagement metrics.

Template 98

Template Templates Eventful Hosting 98

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! My Favorite 5 Analytics Dashboards – Whiteboard Friday by Ed Reese. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Content Marketing.

Products 60

Products Marketing Journal Mobile 60

yMarketingMatters

OCTOBER 18, 2015

Twitter 30-second videos and Promoted Video ads. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that.

Video 133

Video Marketing Vimeo YouTube 133

Audiense

MAY 10, 2016

Leicester winning the league triggered an 86% increase in normal Twitter activity in the UK… #havingaparty pic.twitter.com/vGTmtqwq2E. — Twitter UK (@TwitterUK) May 2, 2016. What can the social media data tell us about those who have followed the club this season? Leicester’s Followers: A Brief Overview Of Their Affinity.

Social Media 99

Social Media Airlines Sports Report 99

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166

comScore Microblogging Posterous Marketing 166