Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. How big of a growing market is ad blocking?

Advertising 40

Advertising Automotive Retail Mobile 40

Jon Loomer

OCTOBER 29, 2021

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. This, too, has clearly changed since 2015. What’s interesting is that these ranges are not in line with what Google Analytics reports. Top-Line Details.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Navolutions

AUGUST 28, 2015

Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack.

SEO 100

SEO Google Advertising Engineering 100

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. Paid advertising on social media was still 4 years away.

Social Media 172

Social Media Advertising Team Hubspot 172

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Twist Image

AUGUST 20, 2014

As usual with Apple , we don''t even know if it really exists (even though news outlets are claiming that it has been delayed until 2015 ). or even something like Google Glass ? They are pushing this technology to do some pretty incredible things, but there''s not a lot of real estate for advertising. It is exciting, isn''t it?

Apple 80

Apple Marketing Real Estate Mobile 80

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers.

Products 60

Products Marketing Compete SEO 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Twist Image

FEBRUARY 20, 2017

We tell things to Google that we would not even tell our spouse. The Atlantic published a scary article back in 2015 that was making the rounds again last week online titled, People's Deepest, Darkest Google Searches Are Being Used Against Them. Everyone from Google to Facebook to Amazon are investing heavily. mirum blog.

Google 51

Google Insurance Advertising Publishing 51

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy? TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Buffer Social

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. Google and Apple payments make up 2.5%

Price 70

Price Buy Insurance Cost 70

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

Small Business Mavericks

MAY 19, 2011

In a nutshell, it means that Google is going to make a lot more money. But for local small businesses, it also means that search ads will be a primary online marketing channel. Figures show that by 2015, local search ad revenue will hit $8.23 Online and interactive advertising will hit $16 billion. Surprise, surprise.

Small Business 150

Small Business Advertising Study Questions 150

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

MARCH 3, 2016

Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. And when sales are low, marketers need to take a long hard look at those numbers and figure out where they contributed. Why, you ask? ” —@cnmoody.

Team 60

Team Jive How To Marketing 60

Devumi

APRIL 24, 2015

If there’s one thing you can count in when it comes to digital marketing trends it is change. Here are 7 quick digital marketing trends that you should be thinking about right now. Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile.

Trends 60

Trends Marketing Mobile Paid Search 60

Twist Image

MARCH 18, 2016

How many brands are really marketing themselves properly these days? Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. From the article: Global mobile data traffic grew 74% in 2015, reaching 3.7 Why does this matter? exabytes per month.

Marketing 40

Marketing Mobile Advertising Metrics 40

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

Social Media 60

Social Media Brands Case Study Film 60

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. Content Marketing. Content marketing is the foundation of this strategy.

Small Business 20

Small Business Strategy Reputation Marketing 20

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Twist Image

MARCH 16, 2017

display advertising a year. Has 88% of total advertising revenue coming from mobile. Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Google continues to solidify. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. That's scary and sad.

Twitter 59

Twitter Journal Applications Advertising 59

Ignite Social Media

SEPTEMBER 12, 2016

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? You may have already begun noticing mobile-friendly tags populating certain search results within Google searches on mobile devices.

Twitter 60

Twitter Mobile Banking Hashtag 60

Ignite Social Media

JUNE 6, 2016

This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015.

Instagram 60

Instagram ROI Influencer Research 60

Twist Image

JUNE 2, 2017

Do they not do searches on Google and see the paid search results? Do we over-complicate marketing more to validate our business models than to speak the truth about what gets attention? Too many pundits believe that marketing and advertising agencies are out of touch, because creativity is no longer the right business model.

Brands 63

Brands Paid Search Compete Influencer 63

Jon Loomer

MARCH 24, 2016

According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. According to that same study, post frequency from brands increased 27% from January to October of 2015, settling in at a final 17% increase from January to December.

Brands 113

Brands Instagram Engagement Activities 113