Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

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Waxing UnLyrical

FEBRUARY 3, 2014

Social media is all around us, but what does “being social” actually mean? And who’s being social? Bringing the Social Back to Social Media. The New Demographics of Social Media. How Social Media Impacted the 2014 Indian Elections. ” 2.

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Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014?

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

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Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). How does it figure in PR?

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Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. I know, I know.

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Waxing UnLyrical

FEBRUARY 7, 2014

Ale Iraheta (@airaheta2305) February 4, 2014. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. And when one said this: I have learned so much in a matter of minutes. AVES is quantitative based and does not measure the quality of content.

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Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

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Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. Social Media Measurement for Pragmatists. 5 Measurements for PR ROI.

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Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. Since I’m flying back to the U.S. Can you believe it? The baby’s growing up!

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Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Growth Hacking” – Ignore the Hype.

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Waxing UnLyrical

NOVEMBER 4, 2015

And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. Pretty pictures.

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Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

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Waxing UnLyrical

JUNE 1, 2016

2010 to 2014, depending on which site you read. We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. ” Which year (of birth) counts as Generation Alpha? He wants to adapt and does a great job at it.

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Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

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Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Writing a post about your business or service. Asking you to post on their website(s).

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Waxing UnLyrical

AUGUST 19, 2015

According to a Washington Post story , a third-party media monitoring service for the Washington Redskins claimed that more than 7.8 billion unique visitors read about the Redskins’ training camp in 2014. The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins!

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. New Media, New Tools, New Audiences.”

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. New Media, New Tools, New Audiences.”

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

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Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. If you’re all kumbaya about social media and content, this may seem a bit mind-bending. My point is that they (still) have killer content, yet the behavior of their audience has changed. For example, take these two posts by Mark Schaefer , indisputably an A-lister. Does blogging still matter?

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Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. So as you plan for 2015, do consider this, especially as you start to map out your PR (and/or social media) strategy. Social Sharing: What Makes It Tick?

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Waxing UnLyrical

DECEMBER 13, 2013

I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb.

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Waxing UnLyrical

NOVEMBER 16, 2016

Social media and blogs require a certain frequency of posting to remain “viable” and effective. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. Cami Bird (@cjbird) September 9, 2014.

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Waxing UnLyrical

AUGUST 12, 2015

So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. There is no upside to tragedies or acts of terror.

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Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

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Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. We know we are master shapers of story.” It’s science, really.

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Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

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