Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following.

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Social Media Startup LinkedIn Telecommunications 211

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

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Instagram Metrics Influencer Campaign 91

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. What’s your URL?

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Timeliness: Recent posts will tend to appear higher in her feed than older posts.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Jon Loomer

MARCH 2, 2017

But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. I now stream those webinars directly to the private Facebook group via Facebook Live. But until January of 2017, I’ve always used GoToWebinar.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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Jon Loomer

MARCH 17, 2021

It all occurred to me, one sleepless night in late 2014. Even though I only promoted that webinar as an ad to this small group, I received more registrations than people reached (they undoubtedly shared it!). That invitation goes to three different groups: Website visitors. The Experiment: The Inspiration.

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Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. Now what? ” It’s time to pay to play.

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Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock.

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Social Media Engagement Brands Airlines 112

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. Also from the world of football, we have a great example of real-time marketing for our Holy Social!

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Brands Message Boards Training Exercises 131

Kikolani

MAY 6, 2013

Participate in private Facebook groups. One of the trends for online marketing courses is to create a private Facebook group for students. Make sure you get notifications for the group so you don’t miss out on announcements from the course creator. Bookmark this login page so you can quickly access it and learn.

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Education eBook How To Course 152

Twist Image

JANUARY 2, 2014

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing ). So yes, they are important. Next steps.

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Content Airlines Advertising Issues 104

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. I had been in sales my entire life and knew I could sell internet marketing to local business owners. Join or start a business networking group.

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SEO Company Hotels Marketing 79

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. So where do you even start?

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Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Data Social Media Sports How To 60

Ari Herzog

FEBRUARY 5, 2016

I have lists for specific groups or people in my network. I had to start following a large group of people and engage with them. It was very hard for me to engage with anyone since my feed was full of people I didn’t know. This sparked me to update a 2014 article I wrote for The Huffington Post into the above.

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Meeting Influencer Twitter Tweetdeck 70

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Then the company Regrams some of the best photos onto their own feed. Then Hashtagify looks for relevant related hashtags and groups them into nodes.

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Hashtag Instagram How To Journal 111

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

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Social Media ROI Loyalty Social Networking 40

Hootsuite

APRIL 6, 2023

Slack offers workers a place to socialize online within corporations and industry professionals a place to socialize with others in similar Slack groups. Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. If only Bradley's arm was longer. Best photo ever.

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Hootsuite

APRIL 20, 2021

Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now. Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Is it genius marketing or are we obsessed with ourselves? Let’s find out. So simple it’s genius?

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Instagram Astroturfing HootSuite Sample 140

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Analytics Twitter How To Embedding 93

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s a way to get your Facebook update seen in more news feeds.

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yMarketingMatters

MARCH 30, 2014

This allows brands to target their marketing and build relationships within relevant communities. The two-column feed design highlights the most relevant content. You can feature groups on the page. You can also request a copy of the recommendations that were present as of March 4, 2014.

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LinkedIn Products Real Estate Repository 223

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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LinkedIn Microsoft B2B Marketing 112

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. But then it gets even worse.

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Social Media Content Analysis Sports 120

Ignite Social Media

DECEMBER 21, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Here are our top five posts of the year. The Latest Facebook Performance Metrics; How Does Your Brand Compare?

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Social Media Management Instagram Buy Analytics 92

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Can you elaborate on your approach to marketing in a unique way?

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Travel B2B Automotive Campaign 92

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Survey Content Research Curation 54

Sprout Social

OCTOBER 26, 2021

The job market is shifting. On Facebook, it may be appropriate to visit careers pages and job groups to seek out potential employees. You should always strive to spark conversations that engage different groups of people, share helpful resources and infuse your messaging with your company’s unique tone and values. " [link].

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Applications Cost Team LinkedIn 108

The Social Media Hat

JUNE 28, 2016

Making it easier and more accessible for people to view and join Hangouts via mobile would have been a game changer in 2014. Right now, people's feeds still aren't filled with videos and notifications of so-and-so going live. Be sure to subscribe to get notifications when there are more developments in social media marketing.

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Audiense

JULY 1, 2016

Beauty brand Carol’s Daughter , that was taken over by L’Oreal in 2014, has kicked off a social and digital campaign by attracting some star power. million views on social media, so look out for a #JohnCenaSurprise coming to a social feed near you. – Trinity Mirror’s Group Marketing Director on Data.

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