Writtent Blog

JANUARY 2, 2014

Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation. You have to] think about it in the context of marketing. Reboot Your Life.

Trends 74

Trends iPhone YouTube Collaboration 74

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Marketing Sentiment Advertising 101

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Twist Image

APRIL 24, 2016

How big of a growing market is ad blocking? As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. So, as people complain about the size and quality of digital advertising, the market just continues to soar. digital marketing. digital marketing agency. digital marketing blog.

Advertising 40

Advertising Automotive Retail Mobile 40

Twist Image

APRIL 16, 2014

Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation.

Google 92

Google comScore iPad Mobile 92

Twist Image

MAY 13, 2014

Blogs don''t have a chance against Twitter , YouTube and Instagram. If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. Who would have thought that in 2014? content marketing.

Press Release 104

Press Release YouTube Influencer Blogger 104

Convince & Convert

APRIL 26, 2016

Well up until 2014, company leaders didn’t think it did. Building a social program from scratch is no easy task—especially when your target audience consists of engineers and rocket scientists who may not be all that interested in social media. Raytheon on Twitter , Facebook , YouTube , LinkedIn , and Instagram.

Social Media 60

Social Media Yammer Metrics Engineering 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Make it fun!

CPM 151

CPM CPA ROI Campaign 151

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Buffer Social

JUNE 30, 2017

Moments later, both engines were lost and Captain Chesley “Sully” Sullenberger, along with his co-pilot, Jeff Skiles, were asked to pull off the miraculous landing. Going “Viral” How many of you have sat around with friends or family and binge-watched several classic YouTube videos in a row? I know I have!

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. That show releases two new episodes per month.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos.

How To 60

How To Badge Hosting Sysomos 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Bill Hartzer

JANUARY 15, 2014

Alert a search engine about a new URL if you tweet the URL. It’s not just Google, the other search engines will get it indexed as well if they see a Tweet. Search engines are getting more aware of the fact that businesses are not just a website. It’s about creating a brand experience on other sites like YouTube, Twitter, etc.

SEO 132

SEO Press Release URL Compete 132

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Your Escape From 9 to 5

JUNE 27, 2022

Content marketing can be a perfect example. What type of content should marketers make? The ability to deliver a personalized and engaging experience has been a major contributor to successful marketing for a while now. Search engine marketing might be worthy of more attention to offset the losses of traffic from Facebook.

Trends 74

Trends Content Real Estate Marketing 74

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.

Report 100

Report Social Media Marketing Survey 100

The Realtime Report

JULY 21, 2014

via YouTube. Facebook advertising is flourishing according to new data from Kenshoo ; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.”

Social Networking 181

Social Networking Tumblr Foursquare Statistics 181

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook. But then it gets even worse.

Social Media 121

Social Media Content Analysis Sports 121

Rebekah Radice

APRIL 11, 2016

Who is your target market? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. Want to connect with your target market through the power of visual marketing ? Sephora is an example of a brand that has mastered Pinterest marketing. What’s your business focus?

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Your Escape From 9 to 5

FEBRUARY 7, 2018

Content marketing can be a perfect example. What type of content should marketers make? The ability to deliver a personalized and engaging experience has been a major contributor to successful marketing for a while now. Search engine marketing might be worthy of more attention to offset the losses of traffic from Facebook.

Trends 65

Trends Real Estate Content Marketing 65

Sprout Social

AUGUST 16, 2023

Users can schedule and track posts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014.

Brands 68

Brands Social Media Management Authentication Software 68

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

OCTOBER 26, 2021

The job market is shifting. Creating YouTube videos that showcase your company values and culture. For instance, a graphic designer might spend more time on visual channels like Instagram or Pinterest, while video editors likely enjoy YouTube and TikTok. Recruiting has changed drastically in the past decade. subscribers.

Applications 109

Applications Cost Team LinkedIn 109

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

The Social Media Hat

JUNE 28, 2016

He had been a telegraph engineer and, in 1854, said, "It is certain that, in a more or less distant future, speech will be transmitted by electricity." Making it easier and more accessible for people to view and join Hangouts via mobile would have been a game changer in 2014. He didn't even invent the name. Twitter developed Periscope.

Video 136

Video Facebook Notification Ustream 136

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190