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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Instagram: 10.3

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. Only 12% disagree.

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Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Look at social media as the middle man: it’s linking your audience to the next big stepping stone in your integrated communications cycle.

Study 150
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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. A 2009 research successfully linked Internet use to the likelihood of an individual exploring other avenues to learn more about a snippet of information they come across.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration. Another 21.3%

Trends 78
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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. In terms of entertainment, the online community is selective when it comes to international stars, only choosing to discuss certain celebrities they admire or feel strongly about – Kim Kardashian being one of them.