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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Below, we’ve got the year’s new numbers: who’s using Youtube? YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics.

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3 Tips to Reach Generation Z on YouTube

Convince & Convert

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Instagram: 10.3

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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. YouTube is a distant third at just over 40%. different social platforms.

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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

The bad news: social media websites rank among the worst-performing companies researched by the ACSI. YouTube has increased 3% to 73, matching the average of the “all other” social media category, which includes Instagram, Reddit, and Tumblr. Overall, e-business websites have seen a 2.9% on ACSI’s 100-point scale.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. ” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. Claire OT (@claireOT) July 3, 2014.

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