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Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Don’t skim the post too quickly, though – there’s an important event announcement in there as well! 3 Essential Tips for Digital Marketers.

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Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

Sherrilynne Starkie

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. Picking up an IABC Canada Silver Leaf Award.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

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Engagement Is The New Real-Time

Mindjumpers

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement. Where’s Social Media Going in 2014?

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Social Media Roundup: Super Bowls Past

Ignite Social Media

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. lowsscorinh 5_0.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Essence Souffrant, Digital Marketing Strategist. How do you provide value across content marketing channels when your target audience is… everyone? Who’s hungry?!