Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Holy Social! Listen Now. Tweetable Moments.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Traffic to blog, community, website, newsroom content.

ROI 69

ROI Case Study Health Care Insurance 69

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Unmetric

JULY 17, 2016

Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Impressions : This refers to the number of times a piece of social media content is viewed. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Use these engagements to start positive conversations and build a community of interested, supportive fans. Track downloads, leads and conversions. Use them to spread the content to new audiences.

Marketing 66

Marketing Syndication Sentiment Survey 66

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

ProBlogger

JUNE 28, 2016

billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. Super convenient apps not only download episodes for them, but make it easy to keep up when they’re on-the-go. Shareable images to boost social media interaction. They claim that “of their 2.6

How To 33

How To Mobile Social Media Sites 33

ProBlogger

JUNE 28, 2016

billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. Super convenient apps not only download episodes for them, but make it easy to keep up when they’re on-the-go. Shareable images to boost social media interaction. They claim that “of their 2.6

How To 23

How To Mobile Social Media Sites 23

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Plus, check if they have a downloadable media kit , Fohr Card or even LinkedIn for more contact details! .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

OCTOBER 27, 2021

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. The practice was then introduced to Instagram in 2014.

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Badge Facebook Authentication HootSuite 145

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Messenger has been downloaded 5.4 billion times since 2014.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does. People searching Google for terms like this might benefit from using it.

Metrics 98

Metrics Content Marketing Newsletter 98

Pam Moore

DECEMBER 11, 2016

How to use our 2017 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. This is up from 808 words in 2014. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Waxing UnLyrical

DECEMBER 13, 2013

I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb.

Conference 276

Conference Price Hotels Newsletter 276

Buffer Social

MAY 8, 2023

His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. And to find those people, there was no better place than social media. Or the things social networks say you should prioritize. What makes a strong premise?

Marketing 86

Marketing Sports Social Media Buy 86

Unmetric

SEPTEMBER 10, 2019

Twitter, with over 126 million daily active users , has earned its place as one of the top social media networks. PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. The brand has added 10 million followers since 2014, a 400% growth in followers which is almost 5,655 new followers per day.

Brands 123

Brands Twitter Fashion Ensembli 123

Myrland Marketing

JULY 6, 2018

I have studied the entire survey and suggest you download and spend time with it, too, as you will find it interesting and valuable. Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). Daily Usage : Here are the numbers: Traditional Media (e.g. Social Media : 30%.

Survey 54

Survey Content Research Curation 54

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. Arielle, Community Strategist. Alfred, Content Crafter.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

JANUARY 31, 2014

Many marketers are already taking a close look at their strategies, budgets, and key performance indicators for 2014, especially following Matt Cutt’s mega-announcement to approach guest blogging with a new sense of caution. image credit: social barrel. In late January, the 2014 edition was released. And, why not?

News 80

News Curata Marketing Film 80

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Remember Qik (say “quick”)?

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Remember Qik (say “quick”)?

Video 70

Video Ustream Twitter API 70

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Buffer simplifies this process by linking up all of your social media accounts into one dashboard. The best part?

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Buffer simplifies this process by linking up all of your social media accounts into one dashboard. The best part?

Tools 60

Tools Content Marketing ROI 60

ProBlogger

MARCH 13, 2017

Soon after the app was launched, Barclays made the most of its social media buzz to collect real-time user feedback. So the bank managed to turn a possible PR disaster into something positive with the help of social media feedback and response. Available only for U.K.

Products 53

Products Brands Campaign Reputation 53

ProBlogger

FEBRUARY 17, 2015

This is a guest contribution from My business partner Adam Franklin attended the ProBlogger Event on the Gold Coast in 2014, and returned fired up and with a whole heap of take-homes. I had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page.

Template 20

Template Templates Strategy How To 20

ProBlogger

JULY 31, 2017

So for today’s episode (#204) I’m going to play you a full opening keynote talk that I gave in 2014. This episode, episode 204, I’m going to play you the full opening keynote of the talk I gave in 2014, three years ago now. They are over problogger.com/podcast/204 and I will also upload them as a PDF if you want to download them.

Eventful 44

Eventful Blogger eBook Publishing 44

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

OCTOBER 1, 2019

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. Time to level up.

Instagram 111

Instagram Geotagging How To Tourism 111