Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Curation Web 2.0 Case Study Social Media 139

Hootsuite

JUNE 25, 2019

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Enter for a chance to win one $50 Whole Foods Market gift card plus a variety pack of three Mi Nina Tortilla chips sure to make the [unofficial] first weekend of the summer a fiesta to remember????????

Examples 111

Examples Social Media Instagram Hashtag 111

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Build an engaged community.

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ROI Case Study Health Care Insurance 69

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. Since then, we’ve seen marketers get smarter with both organic and paid Facebook marketing. We’ve even learned to (almost) measure ROI.

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Data Facebook Metrics Social Media Management 60

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. I also had a long long list of other excuses to put it off.

Types 49

Types Products eBook Module 49

ProBlogger

MAY 24, 2022

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. I also had a long long list of other excuses to put it off.

Types 49

Types Products eBook Module 49

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. More often than not Facebook plays a significant role in a brand’s social strategy.

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Metrics Brands Facebook Sample 60

Kikolani

MAY 6, 2013

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. While it’s OK to toss free downloads to the wayside as far as your wallet is concerned, it’s not OK if you do this with the stuff you pay for. Chances are, you have too.

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Education eBook How To Course 152

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

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Metrics How To Discount Analytics 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

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Marketing Social CRM Conference Social Media 123

Tweaklibrary

DECEMBER 22, 2020

The Case Now: Because, in 2014, Red Hat offered CentOS a monetary help, there are now members in the board of CentOS which are the members of Red Hat board too. You should note that Red Hat voluntarily released its scripts to be used by anyone willing to because it wanted to be called an open-source community-built distribution.

Open Source 21

Open Source Project Organization Library 21

ProBlogger

JANUARY 15, 2018

Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. I also had a long long list of other excuses to put it off.

Types 48

Types Products eBook Module 48

Writtent Blog

MAY 5, 2021

There are hundreds of websites online that offer Tenancy agreement templates you just need to download one and fill it in like a regular form. While the CCI has issued a few noteworthy substantive decisions in respect of vertical restraints, including resale price maintenance (RPM) (Vivo; KC Marketing v ( [link] ). SETTLEMENT AMOUNT.

Insurance 40

Insurance Real Estate Cost Patterns 40

ProBlogger

JUNE 28, 2016

billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. Super convenient apps not only download episodes for them, but make it easy to keep up when they’re on-the-go. Your website should also have a sense of community. They claim that “of their 2.6

How To 33

How To Mobile Social Media Sites 33

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Messenger has been downloaded 5.4 billion times.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

ProBlogger

JUNE 28, 2016

billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. Super convenient apps not only download episodes for them, but make it easy to keep up when they’re on-the-go. Your website should also have a sense of community. They claim that “of their 2.6

How To 23

How To Mobile Social Media Sites 23

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

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Template Templates Content NewsCred 167

Buffer Social

MAY 8, 2023

When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing. But you can also measure the things you have to earn – and marketers don't do the second one nearly enough.”

Marketing 86

Marketing Sports Social Media Buy 86

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Writtent Blog

MAY 21, 2021

There are a number of Rent Review methods, for example increases determined by a fixed percentage, market based or tied to changes in the Consumer Price Index (CPI). Custom duties for imports of industrial products originating in EFTA states will gradually be abolished by 2014. You can download a pdf of each AST free of charge.

Questions 40

Questions CPI Real Estate Consultant 40

Hootsuite

OCTOBER 27, 2021

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The practice was then introduced to Instagram in 2014. This might be the case if your brand uses different names in different markets. Cultivate your community. Respect Community Standards.

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Badge Facebook Authentication HootSuite 145

Writtent Blog

MAY 13, 2021

There would be a lot to take away from this deal that would be positive, most obviously tariff free access to EU markets, markets which make up a large part of plastics exports from the UK. 2014) 12 SCC 539, where the purchase order had been cancelled and cheque issued towards advance payment for the purchase order was dishonoured.

Real Estate 40

Real Estate Insurance Policies Compete 40

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

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B2B Strategy Marketing Microsoft 198

Hootsuite

APRIL 6, 2023

Instagram posts have become quite a bit more sophisticated, largely due to the platform’s success, and Instagram’s now the most downloaded app globally. Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. If only Bradley's arm was longer. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Why does social media marketing cost so much? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Writtent Blog

JANUARY 31, 2014

If you thought January was a quiet month for online marketing news, you probably weren’t paying especially close attention. From controversial conversations to new mobile features and an entirely new form of commerce, it’s been a wild ride – and we’ve given you a front row seat by recapping the biggest online marketing news stories: 1.

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News Curata Marketing Film 80

Waxing UnLyrical

DECEMBER 13, 2013

The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb. If you download the mag you’ll get the official calendar too, and you know you want to see me as Ms.

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Conference Price Hotels Newsletter 276

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. — Sainsbury's (@sainsburys) January 10, 2014. — Sainsbury's (@sainsburys) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. We want authentic communication.

Social Media 111

Social Media Engagement Marketing How To 111

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Chanel added an average of 5,088 new followers every day since 2014.

Brands 123

Brands Twitter Fashion Ensembli 123

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Twist Image

JULY 25, 2014

All too often, we fall victim to a the market of one syndrome. " That''s the market of one. " I hate when people talk like a market of one. Marketing professionals. Senior marketing professionals. " What Facebook means from a marketing perspective: Facebook is mobile. Stuff like that.

Facebook 85

Facebook Mobile Advertising Advertising network 85

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Remember Qik (say “quick”)?

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Video Ustream Twitter API 70