Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Unmetric

AUGUST 2, 2019

A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth.

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

JULY 22, 2014

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. Though struggling to maintain active contributors, Wikipedia remains as the world’s sixth most-visited website, and continues to overpower most of the industry. Climbing 4.4%

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. According to Adweek , the industry is set to reach $10 billion in worth by 2020. And now that you know where we’re at in the industry, let’s examine how to create a strategy. The industry you’re in also matters. The video game industry dominates on Twitch.

Influencer 112

Influencer Marketing Survey Campaign 112

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content. In 2014 we launched #MyMadcap. Work smarter, not harder.

How To 125

How To Social Media Management Metrics Team 125

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. The brand has numerous tie-ups with brands from diverse industries and realms. How does LEGO measure the success of its social media campaigns?

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . Sprouts has a Pinterest campaign this summer called Great Summer Grillin , where they are giving away 10 stainless steel grills.

Retail 148

Retail Marketing Sports Team 148

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Think about that number again.

Report 100

Report Committee Comparison Journal 100

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 150

CPM CPA ROI Campaign 150

Talkwalker SM

FEBRUARY 23, 2016

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. Mistake n°2: Shy Away From Videos.

Social Media 60

Social Media Case Study Brands Fashion 60

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Choosing a Twitter contest: Follow + Retweet campaigns. Follow @TheFactsBook 2.

Twitter 92

Twitter How To Hashtag Types 92

Convince & Convert

OCTOBER 21, 2014

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Kmart fully funded the series and outfitted the cast with clothing from Kmart as part of a natively integrated campaign.

YouTube 156

YouTube Tips Authentication Loyalty 156

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends. Image source.

Trends 95

Trends Content Marketing Curation 95

SocMed Sean

AUGUST 27, 2015

A problem arises, however, wen you’re working in an industry that is highly competitive when it comes to the volume of profiles…especially when those individuals all know that their profile should be complete as possible. For example, in 2014 LinkedIn reported that SEO/SEM was one of the hottest skillsets that got people hired.

LinkedIn 100

LinkedIn Startup SEO Skills 100

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. For example, while creating our annual Hashtag Holidays campaign, we depended on the Twitter Listening Report.

Team 40

Team Report Twitter Content 40

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. regardless of industry. How can we use social media for social good? Holly Liss Jammet of Enlisst.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.

Strategy 113

Strategy Automotive Campaign Social Media 113

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. In 2019, reports estimated that the influencer marketing industry would be worth up to $15 billion by 2022 — making it an effective tool for growing your business.

Influencer 65

Influencer Travel Marketing Instagram 65

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Ready to start tracking your brand mentions and analyzing the sentiments behind them?

Sentiment 52

Sentiment Analysis Brands How To 52

Pixlee

APRIL 2, 2019

This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

Strategy 59

Strategy UGC Hotels Marketing 59

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S.

Advertising 112

Advertising Social Media List Statistics 112

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. Given our large dataset, we were able to analyze thousands of Posts from brands across industries and community sizes to identify patterns.

Data 60

Data Facebook Metrics Social Media Management 60

Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Trends 78

Trends Brands Marketing Influencer 78

Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible.

Social Media Management 40

Social Media Management Social Media Hosting Tools 40

Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible.

Social Media Management 40

Social Media Management Social Media Hosting Influencer 40

Sprout Social

APRIL 11, 2017

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Use trending hashtags that aren’t directly related to your industry.

Hashtag 111

Hashtag Instagram Journal How To 111

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. and may very well point to the future of content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

Small Business 56

Small Business Influencer Template Templates 56

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. No strangers to the blogging world, Deb and Dave started The Planet D in 2008. million monthly followers.

Travel 66

Travel Influencer Brands Airlines 66

Buffer Social

NOVEMBER 7, 2017

Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories. I think it’s safe to assume that brands would post more of what’s working for them so the most-common use of Instagram Stories is likely also the best use of Instagram Stories for that industry.

Study 111

Study Instagram Hashtag Research 111