article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154
article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Want to hear more from renowned B2B marketing leaders? If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here. Episode Summary.

Data 118
article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
article thumbnail

2014 Is The Year Of Social Metrics

Small Business Mavericks

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. I believe this is a trend you are going to see more and more of in the next few years – starting in 2014. LinkedIn delivers a lot of traffic to B2B sites.

Metrics 98
article thumbnail

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

article thumbnail

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. LinkedIn will become B2B leader. Pay to play.

Marketing 182
article thumbnail

Monday Roundup: Campaigns

Waxing UnLyrical

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. And really, with the gold Lee shared, this post could end right.

Campaign 194