Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. But, when one of America’s favorite couples can be part of a campaign promoting roses, that’s a pretty good use of working with a celebrity, don’t you think? In return they asked for pictures on Instagram, Facebook, and Twitter.

Case Study 148

Case Study Study Influencer Project 148

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B. That’s Captora.

Startup 168

Startup Crowdsourcing Badge B2B 168

Ignite Social Media

NOVEMBER 23, 2020

This year we saw brands face challenges with the Facebook Boycott, presidential election, and the most obvious of all, COVID-19. The networks as well are predicting an increase in ad revenue, with Facebook and Instagram taking the obvious lead-in investments, but other networks are continuing to see a steady increase year-over-year.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. 2 ways to start social selling on Facebook.

HootSuite 145

HootSuite How To B2B LinkedIn 145

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Source: Facebook for business.

Facebook 146

Facebook Feed Feedly News 146

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MAY 20, 2014

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

Data 164

Data Facebook Retail Fashion 164

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

Marketing 124

Marketing Social CRM Conference Social Media 124

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 1: Content Marketing Week Starts Tomorrow! .”

Tips 203

Tips Flipboard Content Screencast 203

Twist Image

JUNE 19, 2014

And yes, even Facebook ''s acquisition of Oculus Rift points to an ever-changing Internet that will be more virtual reality than screen-based. Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. cmo insights 2014.

B2B 98

B2B Mobile Analytics Advertising 98

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. LinkedIn is where businesses are at, which makes it a fantastic place to find B2B leads and make connections with possible future clients.

LinkedIn 110

LinkedIn Company Tips B2B 110

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly Eventually, no.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Social PR Strategies and Tactics.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

SEPTEMBER 22, 2015

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It is a fantastic prospecting / sales resource for B2B marketers”). for competitive research. You can also post to Tumblr. 15 Best Social Media Tools by CodeGeekz.

Review 100

Review Tools Social Media HootSuite 100

Rebekah Radice

FEBRUARY 15, 2016

One look at their Facebook Page and you see a brand that knows exactly who their audience is and how to take care of them. A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab).

Trends 114

Trends Social Media Survey Mobile 114

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). The other tabs can be used as you become more comfortable or launch sophisticated Twitter campaigns of your own. How to access Twitter Analytics. Impressions over time.

Metrics 75

Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). The other tabs can be used as you become more comfortable or launch sophisticated Twitter campaigns of your own. How to access Twitter Analytics. Impressions over time.

Metrics 40

Metrics Analytics Twitter Module 40

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.”

Brands 204

Brands SEO Press Release Engineering 204

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. Pricing: Free. Pricing: Free – Up to 3 social profiles + basic reports and scheduling.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. But if you're not careful, your campaigns can quickly become a money pit. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83