Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Do they ever return to the site?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Google Analytics – PR Dashboard.

ROI 69

ROI Case Study Health Care Insurance 69

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. measurepr.

Metrics 223

Metrics ROI Consultant Eventful 223

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI. Social Media Measurement for Pragmatists.

Metrics 100

Metrics ROI Consultant Flickr 100

ProBlogger

JANUARY 1, 2014

Today we encourage you to take stock of your social media habits – are they working for you? Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. This is just a short, quick technique that anyone can use—social media newbie or superstar.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada. Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Brands Marketing Influencer 78

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. We don''t count websites, social media, apps and more as part of our branding experience. mass media. social media.

Data 101

Data Sentiment Marketing Advertising 101

Devumi

OCTOBER 24, 2014

Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. The marketing options that Pinterest gives you are about as wide as any other social media platform. A part of this last point is going to come from your Pinterest Analytics dashboard as you move forward.

Strategy 113

Strategy Wikimedia Marketing How To 113

ProBlogger

JANUARY 19, 2015

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. ROI is more than conversions. ROI isn’t important in this arena. General Social Media'

Social Media 20

Social Media Tips ROI Meme 20

Talkwalker SM

FEBRUARY 11, 2016

Valentine’s Day is almost upon us, and luxury brands are taking to social media to make the most out of the holiday. Using social listening , we’ve taken a quick snapshot of who’s leading the way so far. results over the past seven days , Valentine’s Day has already captured the hearts of many social media users.

Campaign 64

Campaign Influencer Social Media Study 64

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. If you’re unsure of where to begin, our article on social media demographics is a good starting point. State of affairs: The influencer marketing landscape.

Influencer 112

Influencer Marketing Survey Campaign 112

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. Simply put, social commerce involves selling things directly on social media.

Social Media 80

Social Media UGC Hashtag Instagram 80

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Game Changing Tactics & Prodigal ROI.”

Conference 196

Conference Social Media SEO Marketing 196

Buffer Social

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love.   That’s where this article comes in.

Metrics 98

Metrics Content Marketing Newsletter 98

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Writtent Blog

JUNE 10, 2013

Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Social Media Is Still Growing. Social Media Is Still Growing. Takeaway: Invest fully in integrating your social media marketing with your overall marketing.

Report 100

Report Social Media Marketing Survey 100

Sprout Social

SEPTEMBER 7, 2016

It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Subscribers and followers.

Social Media 40

Social Media Strategy Content How To 40

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. At the close of 2014, this figure was only one billion per day. If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI.

Video 141

Video CPC Facebook Strategy 141

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Buffer simplifies this process by linking up all of your social media accounts into one dashboard. The best part?

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Buffer simplifies this process by linking up all of your social media accounts into one dashboard. The best part?

Tools 60

Tools Content Marketing ROI 60

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Consequently showing ROI is almost impossible. Risk Assessment.

Mobile 111

Mobile Reputation Social Graph Skills 111

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. Social media freaks love throwing around headlines like “is SEO dead?” What is Next for SEO in 2014? My big prediction for SEO in 2014 is this: everyone is going to double down or fold.

SEO 100

SEO Adwords Small Business Google 100

Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. This social media strategy template might be helpful when planning your content.

Skills 40

Skills Reputation Influencer Press Release 40

ProBlogger

JULY 18, 2016

The geotagging tool was added to Twitter in 2014 and is a fantastic way to boost your engagement and add extra flavour to your tweet. An amazing tool to add emotion and reactions to a tweet but you can also use GIFs to boost your sales – yes, a direct way to improve your ROI! Remember to geotag. You want a treat?

Engagement 20

Engagement Tips Twitter Geotagging 20

ProBlogger

JULY 18, 2016

The geotagging tool was added to Twitter in 2014 and is a fantastic way to boost your engagement and add extra flavour to your tweet. An amazing tool to add emotion and reactions to a tweet but you can also use GIFs to boost your sales – yes, a direct way to improve your ROI! Remember to geotag. You want a treat?

Engagement 20

Engagement Tips Twitter Geotagging 20

Writtent Blog

JULY 6, 2016

In 2014, the average online conversion rate amounted to 2.95%. Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. 94% of bloggers choose Social Media Marketing as their promotion tactic. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83