Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 96

Brands Facebook Campaign Sports 96

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Impressions over time.

Metrics 40

Metrics Analytics Twitter Module 40

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. 27% of B2B marketers say they are effectively tracking content utilization metrics.(Source: 58% of B2B marketers will spend more on content in 2014.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion.

Questions 141

Questions Social Media HootSuite Marketing 141

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. But they are united by the importance of analytics and integration in digital marketing. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. robzie_ Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand. Don’t be a Trope.

Social Media 141

Social Media Hashtag Instagram Meme 141

Ignite Social Media

DECEMBER 21, 2017

The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Here are our top five posts of the year.

Social Media Management 92

Social Media Management Instagram Buy Analytics 92

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more. Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Ignite Social Media

OCTOBER 28, 2019

It can be used to drive brand awareness, product consideration, direct sales, and customer care. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year. Depending on your business objectives, social media marketing can wear multiple hats.

Communities 92

Communities Class Loyalty Metrics 92

Buffer Social

NOVEMBER 1, 2017

More than 500 million people use Instagram every day 1 TechCrunch , September 2017 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2 Instagram business blog , September 2017. Imagine your favorite brand following you!) Post Instagram stories.

Instagram 111

Instagram Hashtag Notification Analytics 111

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with.

Social Media 97

Social Media Tips HootSuite How To 97

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” This doesn’t just apply to holding back obscene words or images; it also applies to what your audience expects from you as a brand. Remember the great purge of 2014? What doesn’t feel good? Knowledge is power.

Instagram 139

Instagram Policies Buy Software 139

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. LinkedIn first introduced the concept of the SSI back in 2014.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Visually’s Google Analytics Report. Pricing: Free for basic Facebook analytics. Yes we have tools, too!

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Monitor mentions of the brand and the topic. Google Analytics – PR Dashboard. CrowdBooster – Twitter and Facebook metrics. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Keyhole.co

DECEMBER 7, 2020

Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience.

Social Media 80

Social Media UGC Hashtag Instagram 80

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. The brands we work with are typically larger brands, so that’s the background from which we speak today. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

JULY 24, 2015

Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress.

Team 60

Team Press Release Journal Survey 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60

Proactive Report

MARCH 31, 2015

This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. Brand newsrooms must do the same. The Trends.

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. Brand newsrooms must do the same. The Trends.

Trends 40

Trends Press Release Report News 40

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Data and Analytics. Branding and positioning. Our list is an incomplete one.

Marketing 108

Marketing Diagrams Skills How To 108

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There are other factors at play here, too, and many of them are areas that could ring true for marketers or brands. 55% follow because they like the brand.

Twitter 81

Twitter Strategy Instagram Facebook 81

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56