Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. Brands that create 15 blog posts per month average 1,200 new leads per month. Brand awareness is a content marketing goal for 82% of organizations.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. Brands have to cross platforms.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Report results to the C-suite using easy to grasp analytics that tell a story. So what exactly is expected of a Director of Content? Content is about effective storytelling.

Tips 100

Tips Content Training Marketing 100

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. ad:tech – March 26-27, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. court case verdict that awarded damages to the family of a woman who died of ovarian cancer having used the brand’s baby powder. 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. But they are united by the importance of analytics and integration in digital marketing. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. robzie_ Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

FEBRUARY 13, 2018

So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. across all major social networks. Plan to increase your social media budget.

Social Media 178

Social Media Marketing Hubspot Trends 178

Danny WhatMough

AUGUST 22, 2014

Instagram announces new analytics features for advertisers. — Monster (@Monster) August 12, 2014. There are some really interesting comments in here from brands on how they are adapting to paid social. Twitter is hoping to encourage celebrities to chatting by flagging when verified accounts start following each other.

Analytics 49

Analytics Instagram Meme Twitter 49

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

The Realtime Report

JUNE 18, 2014

This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed.

Influencer 183

Influencer YouTube Campaign Price 183

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more. Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Some common, broad social media goals include: Increase brand awareness. Website analytics for Facebook referrals.

Social Media 108

Social Media How To Metrics ROI 108

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Influencer 94

Influencer Instagram Tips Hashtag 94

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Ignite Social Media

OCTOBER 28, 2019

It can be used to drive brand awareness, product consideration, direct sales, and customer care. the number of times your engagement with a customer on your social channels has resulted in a positive experience with the brand). Depending on your business objectives, social media marketing can wear multiple hats.

Communities 92

Communities Class Loyalty Metrics 92

Webbiquity SMM

FEBRUARY 2, 2016

Branding Bricks ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. In Europe, around 77 million people now block ads—a 35% increase from 2014.

Hubspot 100

Hubspot Marketing B2B Survey 100

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly Very smart and creative team.

Startup 168

Startup Crowdsourcing Badge B2B 168

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. How brands process this information, and turn it into a healthy sales funnel, is the real challenge. brand marketer. Tags: 2014 korn ferry marketing pulse survey. Help drive organizational change. Deliver timely results. Anything shocking there?

Marketing 85

Marketing Survey Advertising Mobile 85

Twist Image

NOVEMBER 3, 2017

The Web Began Dying In 2014, Here's How - Andre Staltz. Muji's Anti-Branding Strategy, In 15 Images - Fast Company - Co. I have always had a funny relationship with brands. I prefer most things unbranded (but from interesting brands). anti brand. lean analytics. anti brand. lean analytics.

YouTube 45

YouTube Analytics Google Brands 45

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. Users also have access to a small set of Instagram analytics. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. Longer Videos on Instagram.

Features 40

Features Instagram Brands Notification 40

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Twist Image

APRIL 24, 2015

Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. It enabled brands to connect with consumers in a myriad of ways, and it has introduced newer business models to the world in a highly disruptive and beautiful way.

Advertising 40

Advertising Publishing Data Engineering 40