Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? Advertising is a vertical, but marketing becomes horizontal. Marketing, clearly, needs to touch everything.

Mobile 104

Mobile Analytics Conversation Engineering 104

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. How big of a growing market is ad blocking?

Advertising 40

Advertising Automotive Retail Mobile 40

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. Facebook advertising stats.

CPC 111

CPC Facebook Marketing Advertising 111

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Kikolani

JUNE 18, 2013

As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. As the Marketing Director for the film, I’m in charge of getting that exposure. Email Marketing. Video Marketing. Comment and Forum Marketing. Social Advertising.

Strategy 139

Strategy Film Marketing Press Release 139

Twist Image

MAY 29, 2014

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The data and insights in Meeker''s Internet Trends 2014 validates this reality. What about advertising? advertising. advertising.

Trends 105

Trends Mobile YouTube Advertising 105

Writtent Blog

JANUARY 2, 2014

Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation. You have to] think about it in the context of marketing. Reboot Your Life.

Trends 74

Trends iPhone YouTube Collaboration 74

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. Advertising Features. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Authentication 0

Authentication SMS Influencer Advertising 0

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. What does this mean? Is there anything that surprises you about this study?

Study 150

Study Social Media Research Survey 150

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Is that an indictment of the power and effectiveness of social as a marketing tactic overall? VPs of Marketing and CMOS are starting to ask “Wait.

Social Media 163

Social Media Skills UGC Sample 163

Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Adding some data to this, comScore''s February 2014 U.S.

Google 92

Google comScore iPad Mobile 92

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Choose Advertising Platforms Wisely.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Devumi

DECEMBER 3, 2014

— Nidge (@nlinghm) July 13, 2014. It’s an interesting idea, but their YouTube video ad for it is 100% #Fail: . — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. If it’s 50% of your target market, you’re likely making a mistake. McDstories. " [link].

Social Media 92

Social Media Hashtag YouTube Video 92

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. Advertising Features. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Authentication 100

Authentication SMS Influencer Advertising 100

Convince & Convert

OCTOBER 29, 2014

” That is an amazing piece of marketing. Today’s Sprout Social Shoutout is for my friend Brian Carter , a fantastic social media marketing guru, especially good in Facebook and Facebook advertising. ” (November 4, 2014). It’s got me thinking about how can we build trust before the sale?

Real Estate 131

Real Estate Video YouTube Social Media 131

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video.

CPM 148

CPM CPA ROI Campaign 148

Likeable

FEBRUARY 9, 2021

The Super Bowl is basically Christmas for advertisers. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. Originally shown in 2014, the commercial was quickly banned in the company’s home country. Seven years later, it made its U.S.

Social Media 63

Social Media Brands Reddit Compete 63

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 137

Committee Aggregator Social Media Film 137

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses.

Social Media 111

Social Media Trends Report Survey 111

Twist Image

NOVEMBER 3, 2017

AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford - YouTube. The Web Began Dying In 2014, Here's How - Andre Staltz. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. digital marketing. digital marketing agency. digital marketing blog.

YouTube 45

YouTube Analytics Google Brands 45

Convince & Convert

MAY 5, 2012

Do you sell advertising on your website? Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Then why are you so excited about your website traffic?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. 7 million were Millennials — the most attractive target demographic for advertisers. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Live Lokai. Via Hypebot).

Engagement 110

Engagement Brands Hashtag Eventful 110

ProBlogger

DECEMBER 31, 2013

Writing blog posts, reading and commenting on others blogs, responding to readers comments, guest posting on others blogs, being active on Twitter, Facebook, Youtube, LinkedIn, Pinterest (and more), working on your blog design, writing an eBook, finding advertisers, creating a media kit…. 2014 Reboot: Finally Finding Time to Blog.

eBook 47

eBook Blogger Exercises Tips 47

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Emotional content that includes much-loved local or international characters is the key to successful marketing in the country that celebrates emotions. Video is The New King of Content Marketing. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40