How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way.
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. How big of a growing market is ad blocking? The true state of digital advertising. ad market. youtube.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! Research the Market. SEO tactics are on every marketer’s radar. Think again.
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. banner advertising. marketer.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. Plan your marketing budget around YouTube.
The Internet Is Not Just Another Advertising Channel
NOVEMBER 28, 2014
Advertising Agencies Have Got It All Wrong. It has happened to me countless occasions. I see this happen on YouTube as well, when I watch debates about what it takes to connect with a consumer in a very different world. To say that marketers are scrambling to get the attention of consumers - in a world where a message can be flicked away with complete ease - would be an understatement. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. advertising agency. advertising channel.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. What are the most used marketing tactics used by small businesses? Postal Service.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Rob McCarty is the chief operating officer at content and influencer marketing agency PopShorts.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
The Explosive Result When Virtual Reality Meets Marketing
MARCH 7, 2016
Virtual reality is a long-term investment for brands, and the ones that begin adopting 360-degree spherical content into their marketing will be best positioned for future success. The next wave of advertising won’t try to steal the attention of couch-bound viewers; it will sit down next to them, offer them a cup of Starbucks coffee, and immerse them in an experience.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. content marketing.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
Getting Lost In YouTube Will Help You Find Your Content's Soul
SEPTEMBER 5, 2015
I went down deep into the YouTube rabbit hole. As the years wane on, I'm not finding as much inspiration from within the marketing industry, as I am finding it from other creative spaces (music, architecture, literature, art, etc.). No matter what they do, it's advertising. Turning this kind of opportunity into a long-form advertisement. advertising. marketing.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. advertising award.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
Influencer marketing is all the rage right now. Brands see this as a new form of marketing. There is nothing unique or different about influencer marketing. We've had it all along in the marketing world. Still, there is such a thing as real influencer marketing. . Real influencer marketing is when someone talks up your product and service not because you paid them to do it, but because they love what you're doing. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. Enter native advertising. advertising.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
Engaging Through YouTube – Charity Inspiration
JANUARY 27, 2014
YouTube is actually one of the most powerful and often overlooked of these, which can be leveraged to help marketers, fundraisers and charity organisations achieve stunning success and here is how. What videos do is they give marketers a unique opportunity to capture attention by providing a stunning aesthetic experience alongside a short verbal narrative. The Human Dimension.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
“ Social video is one of the most effective ways advertisers can reach their consumers on social networks , said Mitchell Reichgut, founder and CEO of Jun Group. YouTube limits uploads to 10 minutes each. This is a question we hear a lot as we talk with clients, and with good reason. Content creators need to engage Facebookers.
Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
MARCH 30, 2015
Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video.
McDonald’s Celebrates 30 Years in Spain With a New YouTube Video
NOVEMBER 15, 2011
These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. The video is placed on their YouTube page. The video can be found on the McDonald’s Spain Youtube page.
Watch @Wharton Future of #Advertising on YouTube Including @ckburgess @mnburgess
Blue Focus Marketing
AUGUST 14, 2013
Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and what we can do today in order to help create that future. Speaking Among Elite Company. As Peter F.
Live Streaming and the Demand for Now
JUNE 30, 2016
It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone. Real-Time Marketing. Advertising Brands Community Management Content Marketing Engagement Facebook Marketing & Communication Snapchat Social Media Strategy Twitter Visual content YouTube
Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them
Convince & Convert
MARCH 5, 2014
How powerful is video marketing? Consider these five statistics: Video Advertising Trends : Video was the fastest growing form of ad format in 2012. Read the whole entry. » video marketing source: Insivia ). Communication Effectiveness : Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. source: Insivia ).
How to Cut Out Advertising in Favor of Inbound Marketing
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Dan Moyle, Amerifirst @danmoyle. Listen Now .
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing. Social Media Advertising.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Twitter content.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Content marketing: What is more important than strategy?
The Ugly Truth About Business Models And The Advertising Scapegoat
MARCH 9, 2011
You can cry that Search Engine Marketing is loosing its efficacy (I'd still argue that point), but you have to be able to respect what Google did. It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. " The advertising scapegoat. marketing. pay per click advertising. youtube.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it create a siloed professional services firm to be – by definition no less – a one trick pony? The same thing happened in online marketing. Facebook Advertising: Context is King. Madness.