Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

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JANUARY 20, 2014

Happy 2014: Be Humble and Go Forward. Why: Daniel Newman of Millennial CEO suggests a simple plan for 2014 that we can all relate to: do the right thing, be humble, and stay grounded. In this guest post for SteamFeed , Randy Bowden explores why being a sociably sustainable business is important. The State of MLK’s Dream Online.

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Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. Generation S – Engaging the Unsocial C-Suite and Beyond #IBMConnect. Why: How do you engage the unsocial… and why?

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Waxing UnLyrical

JANUARY 13, 2014

Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions.

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DECEMBER 20, 2013

And that is my New Year’s wish for you for 2014. Happy holidays and see you in 2014! And even if it takes a downturn again – which it very well might – I think I will deal better with the circumstances, one day at a time. That your vision of your best self becomes that much more clearer, and closer. In North Pole.

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DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

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OCTOBER 1, 2014

I’m speaking at the 2014 PRSA International Conference in DC not once, not twice, but thrice , between Oct. I hope the last quarter of 2014 has started off on a hopeful note for you. We’ll do a community chat, so bring yourselves and your questions! So if you’re heading our way, please let me know so we can meet up.

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Waxing UnLyrical

FEBRUARY 5, 2014

Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014! All the while, Fresh and Fluffy’s Facebook fans have given direct testimonials to the product time and time again, solidifying customer credibility and facilitating word of mouth.

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NOVEMBER 17, 2014

Why: Content marketing has remained a hot topic during 2014. In this WUL post, Maura Lafferty examines PR lessons she learned from playing the oboe. 10 Must Read Content Marketing Posts for 2015. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. When the Intermediary is not Adding Value.

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OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

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DECEMBER 15, 2014

What were your big lessons learned in 2014? Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task. Kami Huyse shares lessons she learned first hand in this still relevant post. Please share in the comments below, all of us are smarter than just one of us when we share and learn together!

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Waxing UnLyrical

FEBRUARY 7, 2014

Ale Iraheta (@airaheta2305) February 4, 2014. And when one said this: I have learned so much in a matter of minutes. AVES is quantitative based and does not measure the quality of content. PRwriting #measurepr. — … why, it just made my heart sing! We had a wonderful birthday celebration for #measurePR this past week.

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JULY 28, 2014

Does Blogging Still Matter in 2014? Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. In this guest post for Heather Whaling ‘s Prtini, Alicia Lawrence shares five tips for PR pros.

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Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. satisfaction (cont) #PRprochat. These are the business outcomes that an organization looks for, and PR is most effective when aligned with them.

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DECEMBER 1, 2014

Before we get to 2015, we still have to see 2014 out. And in case you missed last month’s chat, here’s the #measurePR transcript for November 4 ; the inimitable Rebekah Iliff of AirPR was the guest. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients.

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JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Can you believe it?

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JANUARY 20, 2015

Valeria Maltoni reviews Vision Critical’s 2014 report. What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? 5 Measurements for PR ROI.

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JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Catch Up With These Content Repurposing Tips. Why: After a holiday break, getting back to creating original content can easily strain your business resources.

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MARCH 30, 2015

Most viral April Fools videos of 2014. Why: Do you remember how (or when) #firstworldproblems became a thing? If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Why: Because The Day is coming up!

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MARCH 9, 2015

” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). What if Our Magazines Showed Modern Slavery? Why: “Thankfully, these are fake magazines…Unfortunately, these are real problems.”

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FEBRUARY 19, 2014

Eric will join the #measurePR Twitter chat on Tuesday, March 4, 2014, from 12-1 pm ET., Eric Schwartzman is CEO of social media training provider Comply Socially. You can find and talk to him on Twitter and LinkedIn. so save the date if you’d like to learn more about this subject.

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APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Regardless of how careful we are, vetting charities, etc., we can always get tripped up by a slick scammer. Some good tips here from CreditCards.com. Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself.

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JUNE 24, 2015

Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

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Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

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Waxing UnLyrical

NOVEMBER 4, 2015

Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart?

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DECEMBER 11, 2013

2,938 crore (~$473.8M) by the end of 2014. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 94 crore (~ $15.1M) in FY 2012 to Rs.300

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AUGUST 1, 2016

I founded ep communications in 2014 after seven years of working for trade associations and think tanks. I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her.

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Waxing UnLyrical

JUNE 1, 2016

2010 to 2014, depending on which site you read. One thing that will be interesting to study is Generation Alpha, because it’s the generation that will be stereotyped as the “people who could unlock iPhones at 18 months of age.” ” Which year (of birth) counts as Generation Alpha?

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SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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AUGUST 19, 2015

billion unique visitors read about the Redskins’ training camp in 2014. According to a Washington Post story , a third-party media monitoring service for the Washington Redskins claimed that more than 7.8 Think about that number again. billion—more people than live in our world, based upon a recent Census estimate.

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APRIL 30, 2013

She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Jenelle Conner works as a social media account manager for KimberMedia. Multitasking, organization, and the small details make Jenelle’s world go round.

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MARCH 4, 2015

Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. People identify with the people as much as they do with the company. Another excellent example from the mid-market is Twist Image and Mitch Joel. Many marketers know of Twist because they follow Mitch Joel and his content.

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APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. So, how do you “bell” an influencer for your brand?

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MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. All of these women deserve to be celebrated!

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life. All of these women deserve to be celebrated!

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Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Kristie isn’t exactly an “unknown,” but I don’t think she gets as much of the social spotlight as she deserves. Who could resist that?

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Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. My point is that they (still) have killer content, yet the behavior of their audience has changed. For example, take these two posts by Mark Schaefer , indisputably an A-lister. Does blogging still matter? How to get off your ass and start blogging , August 2015: 5 comments.

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