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This Week in Social Media – 7/24/2013

Social Media Marketing

In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. But ultimately, efforts should be tied to strategy, business goals and what outcome you''re looking to achieve - always with an eye toward the value you''re creating for the consumer.

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Unmetric joins the Falcon & Cision Family

Unmetric

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

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Microvideo Will Dominate 2014

Waxing UnLyrical

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. Do you use Vine or Instagram videos as part of your digital marketing strategy? He also blogs.

Instagram 212
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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

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Connecting the Bridge Between Social Media And SEO

Your Escape From 9 to 5

SEO is “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.”. The following year, however, Google announced via a video that it doesn’t use social signs such as Facebook likes in its search rankings.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!

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How Often Should I Post to My Facebook Page?

agora pulse

As social media marketers, we are often asked how often we post to our Facebook pages. And how often you post to Facebook is probably different than the last social media manager you spoke with. Now try their successful strategy on your own page. In 2013, the way Facebook weighted content changed.

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