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This Week in Social Media – 7/24/2013

Social Media Marketing

In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. Few companies are strategic about content planning and development.

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Microvideo Will Dominate 2014

Waxing UnLyrical

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. He does social media management for KimberMedia and teaches for @bgckids. He also blogs.

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5 Critical Social Media Facts About Stories That You Need to Know Right Now

agora pulse

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. How times have changed! But exactly how widely used is the Stories feature ?

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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

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Unmetric joins the Falcon & Cision Family

Unmetric

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

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Connecting the Bridge Between Social Media And SEO

Your Escape From 9 to 5

The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. The following year, however, Google announced via a video that it doesn’t use social signs such as Facebook likes in its search rankings. Social is the New SEO.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!