Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 156

YouTube Tips Authentication Loyalty 156

Convince & Convert

NOVEMBER 19, 2013

Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share. 2013 Social Media Trends from Zena Weist. So, no voluntolds – period.

Trends 166

Trends Marketing Case Study Loyalty 166

Waxing UnLyrical

NOVEMBER 30, 2016

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. Who’s doing it right? Personality.

Brands 100

Brands Loyalty Authentication Statistics 100

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Transparency.

Authentication 147

Authentication Loyalty Buy Study 147

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. Is Nissan building brand loyalty ? Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Absolute PA

AUGUST 8, 2014

I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. In my previous post about being named a TopRank Influential UK blogger, I explain the 4 main strategies you can apply to help you get recognised for your own business blogging. Naturally, Im thrilled. Showing up!

Journal 92

Journal Small Business Loyalty Blogger 92

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. Videos encompass a wide range of topics and are consumed by many people around the world.

Video 129

Video Social Media Study Instagram 129

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. 🗒️ Better yet, create a strategy that means you always have a calendar filled with user-generated content. Check out this article for some ideas.

Video 76

Video Film Meme Trends 76

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business. Part of our strategy with growing was just producing really good content. ” – Justin.

Communities 95

Communities Company Social Media Case Study 95

Ignite Social Media

MAY 16, 2016

Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful relationship with the consumer. Snapchat Gets Its Own Timeline with Snapchat Stories – (October 2013).

Engagement 109

Engagement Social Media Class Loyalty 109

Twist Image

FEBRUARY 21, 2013

It's not a zero-sum game and it's not an all-encompassing strategy. That being said, don't kid yourself into thinking that this content marketing strategy alone will reap the same rewards that traditional advertising has done in helping a message reach a much broader audience with a significantly higher level of repetition.

Content 107

Content YouTube Loyalty Retail 107

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint.

Mobile 105

Mobile Trends Compete Loyalty 105

Diva Marketing Blog

DECEMBER 25, 2012

Nope, it's not a new social commerce strategy. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. The store that places public service ahead of profit. It was an innovative sales program. launched in 1947 by Macy's Department Store.

Social Media 91

Social Media Film Foursquare Loyalty 91

Diva Marketing Blog

DECEMBER 22, 2013

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. The store that places public service ahead of profit. Fast forward 66 years. Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

Twist Image

APRIL 24, 2013

I believe that the Internet has brought forth the ability for brands to give consumers utility - something they would actually want and use - to add value to the consumer''s life and, in turn, create a deep loyalty and connectivity between the brand and its customers. It''s 2013. digital marketing strategy. If it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. brand loyalty. business strategy.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked. million times.

Campaign 60

Campaign List Tips Embedding 60

Writtent Blog

APRIL 30, 2013

If your content marketing strategy consists of rewriting your competitor’s articles, it won’t offer much benefit. You Won’t Improve Loyalty. One of the primary goals of your content marketing strategy should be delivering information that people want to share. Originality. You Won’t Earn Social Shares.

Reputation 87

Reputation Meme Case Study Engineering 87

Proactive Report

AUGUST 8, 2013

Some companies have put a monetary value on their fans and followers: according to the 2013 study from Syncapse the average value of a Facebook fan is $174.17. Two, loyalty and purchase intent in the future. Digital PR Tip Sheets Online PR digital PR social graph social media strategy' How did they get that figure?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. A data-driven content strategy is much more effective than flying by the seat of your pants. Avinash Kaushik, Digital Marketing Evangelist for Google.

Skills 89

Skills Analytics Press Release Metrics 89

Buffer Social

JULY 6, 2017

We were trying many different strategies with our Instagram account when we first started it in 2013. It was fun trying all those Instagram strategies, but few people were interested in the content we posted. It was fun trying all those Instagram strategies, but few people were interested in the content we posted.

Social Media 112

Social Media Curation UGC Instagram 112

Twist Image

JANUARY 25, 2017

For years (and this ideology was a cornerstone of the thinking in my second business book, CTRL ALT Delete , from 2013), I have been saying that one of the biggest missed opportunity for brands today is the shift away from an advertising-driven marketing mindset to a digital product/service-driven marketing mindset. What this does?

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

JUNE 25, 2014

It’s important to understand that your SMS campaign will likely impact many parts of your organization, so communicating your goals and strategy clearly throughout the organization is critical. Build An Ark Just like your 8 steps to a social media strategy , no one person can manage the entire SMS strategy.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

NOVEMBER 15, 2016

Developing a Social Media Strategy. Creating a social media strategy can be daunting. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. These objectives should align with your broader marketing strategy and business goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Social Media Marketing

DECEMBER 18, 2012

So that ability to claim "community" as a defensible strategy for Instagram is showing some cracks. Think of the loyalty and following Instagram would have if they tried that. Well, the new Flickr app has created an easier way to connect with and identify others. Amazon is the best example of this.

Instagram 168

Instagram Flickr Privacy Policies 168

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. A data-driven content strategy is much more effective than flying by the seat of your pants. Avinash Kaushik, Digital Marketing Evangelist for Google.

Skills 53

Skills Analytics Press Release Metrics 53

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. That’s a big mistake.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. A data-driven content strategy is much more effective than flying by the seat of your pants. Avinash Kaushik, Digital Marketing Evangelist for Google.

Skills 40

Skills Analytics Press Release Metrics 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty. Sync Your Channels.

Data 219

Data Loyalty Mobile Hotels 219

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. This is crucial insight was key to developing a successful social media strategy. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers? Focus on being useful.

Strategy 159

Strategy Tips Case Study Instagram 159

Buffer Social

SEPTEMBER 28, 2023

As Chenell's experience shows, sometimes the best strategies are the ones you stumble upon. Prioritizing building an authentic brand to gather audience loyalty A major part of Chenell’s rapid growth can be connected to the authenticity and humanness of her brand online. I've been in the online writing world since 2013.

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Template Templates Authentication Newsletter 83