Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. What are the best practices and frameworks for creating such a strategy?

Strategy 226

Strategy Content Marketing BuzzStream 226

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world. Brands are being built on it.

Sports 52

Sports Communities Brands Company 52

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236