Convince & Convert

OCTOBER 21, 2014

Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. If you want to reach this audience with your product or service, keep these three tips in mind: 1.

YouTube 154

YouTube Tips Authentication Loyalty 154

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 127

Brands Sports How To MySpace 127

Twist Image

DECEMBER 21, 2012

The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. This is a book about brands and real relationship building (the next loyalty marketing?). I was just sent an advance uncorrected proof (as the book only comes out on March 7th, 2013), but I can't wait to dive on in! bob garfield.

Loyalty 98

Loyalty Upcoming Authentication Buy 98

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Think in experiences, not channels. e-commerce sales are expected to.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

NOVEMBER 19, 2013

Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share. 2013 Social Media Trends from Zena Weist. So, no voluntolds – period.

Trends 166

Trends Marketing Case Study Loyalty 166

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Absolute PA

AUGUST 8, 2014

I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. But, they will respond to the value you offer with loyalty, spreading your message to others who also need to hear it. And, TopRank’s UK Online Marketing Influencers & Bloggers in 2013 here.

Journal 92

Journal Small Business Loyalty Blogger 92

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Transparency.

Authentication 145

Authentication Loyalty Buy Study 145

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros' Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Video 127

Video Social Media Study Instagram 127

Ignite Social Media

MAY 16, 2016

Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful relationship with the consumer. Snapchat Gets Its Own Timeline with Snapchat Stories – (October 2013).

Engagement 109

Engagement Social Media Class Loyalty 109

Twist Image

JULY 3, 2013

If you dig beneath the surface, my guess is that most organizations have what my friend, Bryan Pearson (CEO of LoyaltyOne and author of The Loyalty Leap ) calls "data ghettos." The full thirty-minute conversation will air Friday, July 26th, 2013 on TVO. the loyalty leap. the loyalty leap. Watch this. loyaltyone.

Data 108

Data Loyalty Research Advertising 108

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). I hadn’t been to one before and I came away pretty impressed. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. In the past few years, however, we’ve seen a sharp rise in interest in the format. This can mostly be attributed to the rise of TikTok around 2019.

Video 76

Video Film Meme Trends 76

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. Fast forward 66 years. Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Revenue retention by increasing affinity and loyalty of your current customers. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Diva Marketing Blog

DECEMBER 25, 2012

Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. As we begin 2013, technology developments spin even faster taking digital business into areas that were impossible in '47 or '57 or even '2012. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

JUNE 18, 2018

It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We 2013 : year founded by Jonathan Moore and Nicholas Pidek. .” – Justin. Harnessing user-generated content is something the team at Foster are being more deliberate about. Foster Coffee Company: Key Stats.

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? Over the years, Convince & Convert has continued to refine its social media strategy process. What do you primarily want to use social for?

Social Media 60

Social Media Strategy How To Marketing 60

Twist Image

FEBRUARY 21, 2013

I am often asked why I wrote the book CTRL ALT Delete (which comes out on May 21st, 2013) as if the book is some kind of follow-up to Six Pixels of Separation or another book on social media. " Beyond the marketing message. Brands used to blog because it was cheap, easy and fast to do.

Content 107

Content YouTube Loyalty Retail 107

Convince & Convert

FEBRUARY 5, 2016

But will your audience respond as well to an orange button in 2016 as ConversionXL’s case studies did in 2013? Look for long-term loyalty with metrics on unsubscribers, email opens, and repeat buys. From finding the best wording right down to the color of the button, it’s all been analyzed in article after article. Incentives.

Types 60

Types Strategy Content Trends 60

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. million times. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Proactive Report

AUGUST 8, 2013

Some companies have put a monetary value on their fans and followers: according to the 2013 study from Syncapse the average value of a Facebook fan is $174.17. Two, loyalty and purchase intent in the future. How did they get that figure? In our study, the fan value calculation considers: One, product spending within the past 12 months.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Businesses which show personality stand out and build strong loyalty. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy B2B Marketing Conference 125

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. brand loyalty. In fact, all media works.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Writtent Blog

APRIL 30, 2013

You Won’t Improve Loyalty. With over half of marketers planning to increase their commitment to content marketing in 2013, brands are facing steeper competition than ever before to earn prospects’ attention. A key way to establish that initial trust is to provide quality information that shows you really know what you’re talking about.

Reputation 87

Reputation Meme Case Study Engineering 87

Jeff Esposito

FEBRUARY 20, 2013

I challenge you to think about turning off the tube for a bit and reading more in 2013. Fierce Loyalty. The exceptions will be some books on parenting my youngin or peeping out friends books that are coming out this year. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. No B t Social Media.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Twist Image

APRIL 24, 2013

I believe that the Internet has brought forth the ability for brands to give consumers utility - something they would actually want and use - to add value to the consumer''s life and, in turn, create a deep loyalty and connectivity between the brand and its customers. It''s 2013. If it''s not for you. it''s not for you. google plus.

Journal 111

Journal Sentiment Publishing Advertising 111

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? How effective your social media activity is.

Skills 89

Skills Analytics Press Release Metrics 89

Twist Image

JANUARY 25, 2017

For years (and this ideology was a cornerstone of the thinking in my second business book, CTRL ALT Delete , from 2013), I have been saying that one of the biggest missed opportunity for brands today is the shift away from an advertising-driven marketing mindset to a digital product/service-driven marketing mindset. What this does?

Retail 40

Retail Sentiment Applications Mobile 40

Social Media Marketing

DECEMBER 18, 2012

Think of the loyalty and following Instagram would have if they tried that. That is, if Instagram sells an ad with a user's image in it, why shouldn't the user get a percentage of the advertising that he or she helped to sell? Amazon is the best example of this. Image credit: Wiertz Sébastien (Flickr) --.

Instagram 168

Instagram Flickr Privacy Policies 168

Convince & Convert

JUNE 25, 2014

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. As of October 16 th 2013 there were new changes to the TCP that affected all organizations using SMS. Having a cross-functional team to help conceive and operate the SMS programs will be one of the most important parts to winning with SMS.

SMS 166

SMS Campaign Mobile Marketing 166

Buffer Social

JULY 6, 2017

We were trying many different strategies with our Instagram account when we first started it in 2013. 65% of people have more brand loyalty. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months.

Social Media 112

Social Media Curation UGC Instagram 112

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? How effective your social media activity is.

Skills 53

Skills Analytics Press Release Metrics 53