Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are.

Marketing 109

Marketing Mobile B2B Apple 109

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. These T-Mobile tweets have neither: @mariahancock #Jump on over to #teammagenta ^Matt M. — I didn’t.

Case Study 153

Case Study Twitter Brands Mobile 153

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. And mobile, which can seem like an entirely different universe, looms ever larger. That responsibility should belong to the chief marketing officer. Or More Conversions? If the $42.3

Retail 202

Retail Analysis Analytics Data 202

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87

SMS Marketing ROI API 87

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60

Mobile API SEO Google 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142

Trends Social Media Instagram Influencer 142

The Realtime Report

DECEMBER 12, 2013

The Sound of Music Live [image: NBC] When does realtime marketing have the greatest impact? DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.” DiGiorno Pizza (@DiGiornoPizza) December 6, 2013.

Hotels 155

Hotels Campaign Social Media Mobile 155

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? In 2013 the TV business reported its worst year ever. They’re rapidly moving to mobile.

Content 92

Content Marketing Training Notification 92

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Direct Marketing Observations

JUNE 19, 2012

Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. There was a time not too long ago where it seemed like every conversation and every blogpost was about social media , both the good and the bad. Mobile and Tablet computing. You should be too. Even if it was an honest mistake.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Kikolani

AUGUST 2, 2013

How to Create Marketing That’s Actually Helpful [Printable Checklist] – Learn how to create marketing that’s actually useful, and see some real life examples in action. 7 Conversion Lessons Learned From Eye Tracking – You’ve seen those eye tracking reports before, but have you ever run one?

Marketing 121

Marketing SEO Mashup Groups 121

Idaconcpts

SEPTEMBER 4, 2013

Enjoy cocktails, good conversation and plenty of networking opportunities with others in the field at Lean Kanban Conference that will be held in Paris this October. Where and When: Enjoy the conference in the exciting city of Las Vegas from September 30 – October 4, 2013. Lean Kanban France. EUR at the early bird price, 650.00

Eventful 164

Eventful Badge Sharepoint Hotels 164

Bill Hartzer

AUGUST 30, 2013

Date: August 30, 2013, 12:23:18 PM CDT. The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. From: Mark Lee. Regards, Mark Lee.

SEO 113

SEO Class Engineering Reputation 113

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” Advertiser faith in the platform has clearly faltered though, as they also reported the first quarterly revenue decline since going public in 2013. You Get a Shorty, And You Get a Shorty….

Instagram 104

Instagram Twitter Engineering Influencer 104

Pam Hughes

DECEMBER 30, 2021

… Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network. Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches.

SEO 68

SEO Strategy Engineering Mobile 68

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email.

Embedding 60

Embedding Mobile Reputation Retail 60

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Twist Image

JANUARY 10, 2013

The three screens are: television, computer and mobile. In my next business book, CTRL ALT Delete (out May 21st, 2013), I make the argument that we are quickly moving towards the one screen world. Think about the marketing implications. mobile app. The fourth screen became the tablet (it's debatable). business book.

Wireless 108

Wireless iPhone Price Mobile 108

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Between 2010 and 2013 (or so), we saw things slow slightly. This shift is particularly noticeable in the consumer goods space, where economic factors and the overall health of the sector are coming into play: Marketing budgets are shrinking. Less “social”, more “media”. Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

SEPTEMBER 20, 2013

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. Listen Now. Four Your Information.

Startup 123

Startup Education Social Media Upcoming 123

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. How to Create a Content Marketing Mission Statement.

News 58

News Content Marketing Metrics 58

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Diva Marketing Blog

MAY 8, 2014

You have a way to bring friends, as the marketers might say, into the purchase decision. If after their real time feedback you still can’t decide you can always create a Pinterest board, post on Instagram or start a Facebook or Twitter conversation. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. (It''s

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. ” Lots of Lightning jerseys at the stadium in 2013. Listen Now.

Brands 127

Brands Sports How To MySpace 127

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). Imagine multiple digital devices from mobile to tablet and computer to wearable. Fast forward 66 years.

Social Media 67

Social Media Airlines Film Foursquare 67

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Building a Social Team.

Authentication 137

Authentication Nielsen How To Case Study 137