Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

Video 76

Video Film Meme Trends 76

Convince & Convert

JUNE 5, 2013

Lowe’s (@Lowes) May 30, 2013. Here’s an excellent post from Hubspot on the step-by-step. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK. v/bYwJZ7JrrEK.

Vocus 140

Vocus Twitter Marketing Hubspot 140

Kikolani

MAY 28, 2013

Content Marketing Institute. My Data Shows Email Popups Work and Don’t Hurt (2012) – Dan Zarrella, Social Media Scientist for HubSpot, found that the signup rate doubled with the popup and there was an insignificant change to bounce rate. Social Media Examiner. Chris Brogan. Convince & Convert by Jay Baer. Amy Porterfield.

Case Study 168

Case Study WordPress Study FeedBurner 168

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Make it interesting and fun, and use your best content writing strategies to keep them engaged. In fact, it has been scientifically proven that volunteering is good for your health.

Ensembli 149

Ensembli Training Eventful Communities 149

Buffer Social

SEPTEMBER 10, 2018

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content. ” Brian Peters.

Instagram 108

Instagram Strategy Feed Feedly 108

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 100

Instagram Strategy How To Feed 100

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Source: HubSpot ). billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. There are 6.8 Source: Nielson ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

FEBRUARY 21, 2018

This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 64

Instagram Strategy How To Feed 64

Buffer Social

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. The same video on their Facebook Page (2.8 million times.

Small Business 101

Small Business Instagram Film Mobile 101

Buffer Social

MARCH 9, 2017

Content Marketing Conference (April 11-13, Boston). Content Marketing World (September 5-8, Cleveland). Content Marketing Conference. With the mind-blowing amount of content being created daily, Content Marketing Conference wants to give you actionable tips and strategies to create great, engaging content.

Conference 103

Conference Social Media Price Forums 103

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. Intelligent Content Conference – February 26-28, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

JANUARY 16, 2014

2013 was a pretty dramatic year for marketers when it came to SEO. To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates: 1. July 2013, the news broke that Google’s knowledge graph had exploded by 50% overnight.

Google 88

Google Content SEO Hubspot 88

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

MAY 31, 2017

Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile. Here’s a great example by HubSpot : 4. Add a quote from your content. Looking at that point to understand what made people stop watching might help you in creating better content. Ask a question.

Video 111

Video Engagement Facebook Mobile 111

Webbiquity SMM

JANUARY 30, 2014

grow 125% in 2013? Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Be a source of fresh content to those people”). Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Hootsuite

AUGUST 22, 2023

From content ideas to scheduling and auto-publishing your content, an Instagram planning app is an extraordinary asset when it comes to getting organized and saving time. An Instagram planning tool is an app or web tool that gives you the resources to prep your Instagram content. What is an Instagram planning app?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. 15 Strategies To Get More Shares For Your Content by Marketing Land.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

SEPTEMBER 24, 2018

And while I’m away, we’re continuing our blogger breakthrough series of content, where we’re featuring stories from listeners of this podcast, and we’re talking about their breakthrough moments. And then, I stumbled on a book called Inbound Marketing, that was written by HubSpot founders Brian Halligan and Dharmesh Shah.

Directory 28

Directory Blogger Collaboration Course 28

Convince & Convert

APRIL 29, 2014

It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. If no one is commenting on the content you create, read the comments on other blogs within the industry. This is a very bad idea! Subscribe to SmartBrief.

Content 167

Content eBook Industry Trends 167

Writtent Blog

MAY 9, 2013

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. We were a bit disappointed to learn that only 34% of companies believe their strategy is “completely integrated” with their overall goals: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Ignite Social Media

FEBRUARY 2, 2023

In fact, they’ve been mostly irrelevant since 2013, but that doesn’t stop clients from coming to us and still saying, “I need to increase my followers.” Lesson number five, organic content. Lesson 5: Organic content. And so a lot of people say organic content is dead. It really does take a team.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. 8 Content Marketing Statistics. Consumer marketing is about mobile, B2B is about content. MediaPost ). marketers spent $12.8 MediaPost ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MAY 21, 2013

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Even the world’s most brilliant writers can’t deliver relevant web content unless they know their audience.

Content 96

Content Tools Marketing Hubspot 96

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 192

Tools Twitter Tips HootSuite 192

Proactive Report

MARCH 12, 2013

Forbes called the rise of visual content the breakout trend of 2012. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. This is consistent with research by Dan Zarrella of Hubspot. note the word compelling). note the word compelling).

Skills 101

Skills Content iPad Press Release 101

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot.

Video 40

Video Twitter Content Facebook 40

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2013 (250M members): 10th anniversary of LinkedIn. Becoming a content-first platform. Written content. The reason for this sudden growth? 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.

Tips 100

Tips Statistics Hubspot Resources 100

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). Because you can add authorship to your content. x more visits on Google+. What’s that?

Google 52

Google Social Networking Engineering Communities 52

ProBlogger

APRIL 26, 2017

Whatever content you place above the fold is the first thing your visitors will see when they land on that page. As Peep Laja of ConversionXL writes, “Content placed above the fold grabs our 80% of attention”. They make it easy to share content. Partly, this is because your readers don’t even know how to share content.

Blogger 53

Blogger Conversation Nielsen Study 53

Kikolani

FEBRUARY 27, 2013

Create a Content Marketing Strategy. Whether you’re a startup, an individual blogger selling products and services or a freelance consultant, creating a content marketing strategy is the best form of marketing you can get right now. If you’re only going to leverage one form of content marketing, let it be blogging.

Strategy 137

Strategy Hubspot Marketing Case Study 137

ProBlogger

MARCH 13, 2013

One of the biggest challenges that bloggers face – whether they are blogging for themselves or their business – is creating enough content. Creating quality content takes a major investment of time and resources. If you’re struggling to create enough content, then here are some great ways to get additional content for your blog.

Content 53

Content Curation How To Guidelines 53

Webbiquity SMM

JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Seems like a bit of a disconnect.

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

JUNE 4, 2013

Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. as top sites for achieving a viral effect of your content marketing.

Content 101

Content Marketing Meme Airlines 101