Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Landing pages.
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3
54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Joe Pulizzi: “Every piece of your content should be excellent enough that customers are compelled to share it.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. blog is one of the best ways to continually produce fresh content for your website. Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. Leads.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic. combined. next year.
Just Say "No" To Content
SEPTEMBER 18, 2015
Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Content Marketing World had over 3500 people, and Inbound cranked past 15,000 attendees. and that's a whole lot of brands and individuals pumping out the content. Can we have too much great content? Your brand needs to step away from the content marketing machine. . content.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
Context Marketing in Context: Beyond Inbound and Content
DECEMBER 10, 2012
However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. Virtually all rock stars at the event (no, I’m not talking about Cindy Lauper ), said how important context, content and the customer are. It’s not about content. Great.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.
Six Online Tools for Blog Post Inspiration
MARCH 30, 2016
Blog Social Media Article Generator Pro automated content generators Blog Title Generator App blogging tips come up with effective post titles Creative Titles Lead to Incredible Results HubSpot Blog Topic Generator iDeas for Writing app Impact Branding and Design online tools SEOPressor.com title generatorsLinda Wilson has six online tools that will help.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. So what are the secrets to developing content that gets read, shared, and compels action?
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will prepare you for the dearth of content you have to produce next year. How to build a content map, based on your organization’s priority keywords and the questions your prospects are asking. How to repurpose content, create contributed content, and use media relations to reach new audiences. . How to build content upgrades in existing content, to drive leads.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? found an interesting research by Hubspot which explains this in great detail. What you should do.
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The caveat here is that your content needs to be useful.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). Content Marketing Findings.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Today, your social media presence is crucial to educate a social media audience about your brand, engage with them through value-driven content, and eventually turn them from leads into conversions. Instead, you need to use KPIs that demonstrate how effective your content is and to whom. Are you keeping up? Moz : If you’re not using the Moz SEO toolbar , you’re already behind.
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. There is likely a part two and three to this blog post because there are so many tried and true ways to have your content commented on and shared. Thanks to Hubspot for the image. herby commit to change that. It’s not just a list, though. The Debate.
The Rise of Dynamic Content
AUGUST 29, 2012
Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches. Hubspot 3 Approaches to Challenges. MindFire).
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
What Bill Gates Predicted About Content Marketing
Convince & Convert
AUGUST 13, 2015
How important is content marketing? Maybe Gates wrote an article titled “Content is King” in 1996. (Maybe Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Get Really, Really Creative Content.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
It’s hard to generate good content even once a week. Hubspot recently took a look at how blogging affects leads. promise you all of that changes if you’re consistent, you provide good content, and you don’t sell. Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today VistageIt’s not an easy think to keep up.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs , shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. The study confirms this. How Do I Find the Time? So get to it!
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.
SEPTEMBER 26, 2015
Three Billion Content Views Per Month. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. As the co-founder of the Huffington Post and now founder/CEO of BuzzFeed , Peretti is experimenting across multiple platforms, distribution channels, content options and more. content. content distribution.
Don’t automate your content, humanize it
MARCH 3, 2015
The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. Whether you’re using social media automation to sustain your online reputation or increase your audience, be sure to steer clear of any social media blunders by humanizing your content.
25 Ways to Create Shareable Content
Convince & Convert
APRIL 29, 2014
It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. 1. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. 2.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 When asked by Hubspot, consumers on average follow brands on just over 1.5
The Pressures of Content Creation
Social Media Marketing
NOVEMBER 29, 2012
The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?
How to Build Valuable Links with Your Content
Convince & Convert
OCTOBER 9, 2015
You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. Sound And we know that content marketing can help you do that. But the big misconception here is that all you have to do is create content on a whim, and those links will roll in.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012. 78% of CMOs believe custom content is the future of marketing.
Three Ways To Drive Revenue With Content
AUGUST 2, 2012
Overhaul your web presence, especially where thought leadership, inbound marketing support, and content marketing are concerned. recent sales survey conducted by HubSpot revealed only 29 percent of sales reps are really prepared to understand customers’ business problems. Content! Content helps to close the sale and drive revenue. So what’s a marketer to do? Engagement.
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.
Monday Roundup: Email Content
JUNE 29, 2015
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? ” 4. 16 Ways to Create Email Content Your Subscribers Will Love. Have you experienced an email content strategy that was out of this world? Monday Roundup: Email Content is a post from: Shonali Burke Consulting, Inc. Here are some ideas. ” 2.
6 Simple Steps to Lower Your Cost Per Facebook Fan
MAY 25, 2016
If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Ask yourself this question: Are the fans I’m gaining consuming and engaging with my content? Instead, try to find the people who love your company’s content and would be more than happy to share it–think a lower head count, but enjoyable and intimate celebration.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Which portion of your content is the most visually-pleasing piece? Share that !
Five Step Process for Using the Social Web
MAY 24, 2012
But, of course, you have to have content to use on Twitter. Content that is housed on something you own: Your website and/or blog. Then that link is used to build engagement through content on the one social network (Twitter in this case) where you’ve decided to participate. You’re creating stories and content that allow you to engage online. Listen. Assess.
Is Announcing a Termination the New Business Trend?
AUGUST 6, 2015
HubSpot Breaks the HR Rules. This is the exact, same reaction I had when I read, “ HubSpot Appoints Kipp Bodnar as Chief Marketing Officer ,” a news release that was distributed through PRNewswire. The Company announced that Joe Chernov , Vice President of Content, resigned before the Company could determine whether to terminate him for similar violations.
4 Tips for Honing Your Content to Reach Gen Z
Convince & Convert
FEBRUARY 1, 2016
However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. 1. Create visual content and use links. highlight to tweet).